M.Com , B Com and B.B.A. Organizational Behavior
Organizational Behavior
Concept
Organizational Behavior (OB) is
essentially the study of human behavior within organizational contexts,
encompassing both individual and group dynamics. It is founded on the idea that
specific behaviors are linked to particular roles and responsibilities,
allowing for generalizations and predictions about how people act and should
act. The accuracy of these generalizations relies on precise observations. An
accurate generalization can help in making strategic decisions for managing and
controlling the workforce within an organization. To achieve this, a systematic
approach to studying behavior is crucial, as it enhances explanatory and
predictive capabilities.
Several prominent scholars have
defined Organizational Behavior:
- Fred Luthans states that "Organizational behavior
is directly concerned with the understanding, prediction, and control of
human behavior in organizations".
- Stephen P. Robbins defines it as the study of "the
impact that individuals, groups and structure have on behavior within
organization for the purpose applying such knowledge towards improving
Organizational effectiveness".
- Keith Davis describes
OB as "the study and application of knowledge about how people act
within organization".
- Raman J. Aldag views OB as "a branch of the Social
Sciences that seeks to build theories that can be applied to predicting,
understanding and controlling behavior in work organizations".
- Callahan, Fleenor,
and Kudson define it as "a subset of management
activities concerned with understanding, predicting and influencing
individual behavior in Organizational setting".
Significance
of Organizational Behavior:
The study of Organizational
Behavior holds significant importance for the successful functioning of an
organization. It analyzes an organization's people, community, and structural
actions, and how their behavior impacts performance. OB primarily relates to
job-related concerns such as jobs, work, leaves, turnover, efficiency, human
resources, and management.
Key aspects of OB's significance
include:
- Providing
Concepts and Theories:
OB offers a comprehensive set of concepts and theories about human
behavior and organizations, built on years of acquired knowledge.
- Challenging
Misconceptions: It aims to replace popularly held but not
always true ideas about behavior, such as "You can teach new tricks
to an old dog" or "Two heads are better than one".
- Improving
Organizational Outcomes: The study of OB presents
opportunities for managers to enhance productivity, minimize absenteeism,
and increase employee job satisfaction.
- Developing
Ethical Culture: It provides a foundation for managers to
foster and maintain an ethical culture and work climate within the
organization.
- Aiding
Prediction: Good prediction of human and organizational
behavior is a helpful outcome of OB studies.
Characteristics
of Organizational Behavior (O.B.)
Here are the key characteristics
of Organizational Behavior:
·
Behavioral Approach to Management
·
Cause and Effect Relationship
·
Branch of Social Sciences
·
Three Levels of Analysis
·
A Science as well as an Art
·
A body of Theory, Research, and Application
·
Beneficial to both Organization and Individuals
·
Rational thinking
Here are the levels of
Organizational Behavior (OB), presented point-by-point:
Organizational Behavior is
typically studied and analyzed at three main levels, each providing unique
insights into the dynamics of the workplace and how they contribute to overall
organizational functioning.1 These levels are interconnected and
influence each other.2
Levels
of Organizational Behavior (OB)
- Individual Level (Micro Level):
- Focuses on the behavior of individual employees
within the organization.3
- Draws heavily from psychology.4
- Key areas of study include:
- Personality: Understanding individual
traits (e.g., extroversion, conscientiousness) and how they influence
behavior and interactions.5
- Perception: How individuals interpret and
make sense of their environment, including biases and their impact on
decision-making.6
- Motivation: Investigating factors that
drive individuals to work, their effort levels, and how to enhance their
motivation.
- Learning: How individuals acquire new
knowledge, skills, and abilities in the workplace.
- Attitudes and Values: The role of
employee attitudes (e.g., job satisfaction, organizational commitment)
and personal values in shaping behavior.
- Stress and Well-being: Understanding the
causes and consequences of stress and promoting employee health.7
- Decision Making: Analyzing how
individuals make decisions and the cognitive biases that can affect
decision quality.8
- Group Level (Meso Level):
- Examines the behavior of people in groups and
teams, and how group dynamics affect performance and satisfaction.9
- Draws from sociology and social
psychology.
- Key areas of study include:
- Group Dynamics: The interactions and
processes that occur within groups, including cohesion, conflict, and
norms.10
- Teamwork and Collaboration: How teams are
formed, develop, and operate effectively to achieve collective goals.
- Communication: How information is
exchanged within groups, its effectiveness, and how to improve
communication channels.
- Leadership: Different leadership styles
and their impact on group behavior, motivation, and performance.11
- Power and Politics: How power is acquired
and used within groups, and how political behavior influences outcomes.
- Conflict Resolution: Strategies for
managing disagreements and fostering a healthy exchange of ideas.
- Group Decision Making: How groups make
decisions and the factors that influence the quality of those decisions.12
- Organizational Level (Macro Level):
- Focuses on the overall organizational context and
how it shapes, and is shaped by, individual and group behavior.13
- Draws from sociology, anthropology,
and political science.
- Key areas of study include:
- Organizational Structure: How the design
of the organization (e.g., hierarchy, departmentalization,
centralization) affects communication, decision-making, and overall
performance.14
- Organizational Culture: The shared
values, beliefs, and norms that define an organization's identity and
influence employee behavior.15
- Organizational Change and Development:
How organizations adapt to internal and external changes, and strategies
for managing the change process effectively.16
- Human Resource Management (HRM) Practices:
The impact of HR policies (e.g., recruitment, training, performance
appraisal, compensation) on employee behavior and organizational
effectiveness.
- Organizational Climate: The shared
perceptions employees have about the organization's policies, practices,
and procedures.
- Inter-organizational Relationships: How
an organization interacts with its external environment and other
organizations.17
Core
Concepts of Organizational Behavior (OB)
- Individual Differences:
- Every person is unique from birth, shaped by
distinct qualities and personal experiences.
- Individuals differ in intelligence, physique,
personality, learning capability, and communication skills.
- Individuals, not groups, bear responsibility and
make decisions; a group's power comes from its members' actions.
- Recognizing these differences is vital for
effective management.
- A Whole Person:
- Individuals are hired not just for their skills
but as complete beings, including their likes, dislikes, pride, and
prejudices.
- An individual's personal and family life cannot be
separated from their organizational life.
- Organizations must provide a conducive work
environment to foster employee growth, development, and overall
fulfillment.
- Caused Behavior:
- Every individual action, especially
"unmannerly" or unexpected behavior, has an underlying cause.
- Causes can range from personal problems (e.g., at
home, commuting) to work-related issues.
- Managers must investigate and address the root
cause of behavior rather than just reacting to the surface manifestation.
- Human Dignity:
- Every individual, regardless of their professional
level, deserves to be treated with respect and dignity.
- Every job merits respect and recognition to
support individual aspirations and improve abilities.
- This concept rejects the view of employees solely
as economic tools, acknowledging their inherent worth.
- Organizations Are Social Systems:
- Organizations are complex social systems, with
internal activities governed by social and psychological laws.
- They consist of both formal and informal social
structures.
- Organizations are dynamic and interdependent,
meaning changes in one part affect others.
- Mutuality of Interest:
- There is an interdependent relationship where both
the organization and its people need each other.
- Organizations are formed and sustained by shared
interests among participants.
- Individuals rely on organizations for their goals,
while organizations depend on people for their objectives.
- Shared goals foster collaboration and
problem-solving, preventing disorientation and conflict.
- Holistic Concept:
- This concept integrates all the preceding six
principles of OB.
- It views the relationship between people and the
organization comprehensively: considering the "whole person, entire
group, entire organization, and the complete social system."
- Issues are analyzed within the context of the
total situation affecting them, rather than as isolated events.
Relationship to Other Fields
Organizational Behavior is a
multidisciplinary subject that draws concepts and theories from various fields.
It is essentially an applied behavioral science. The fields that contribute to
OB include:
- Psychology: This field, originating
from the Greek word 'Psyche' meaning 'soul' or 'heart', is central to OB
as it explores human behavior and the psychology of individuals.
Industrial psychology, a branch of psychology, scientifically studies
employees, workplaces, organizations, and organizational behavior, helping
improve workplaces, employee satisfaction and motivation, and overall
organizational productivity.
- Sociology: Defined as the study of
society, social relationships, interaction patterns, and culture,
sociology significantly impacts the study of organizational behavior. Max
Weber described sociology as "a science which attempts the
interpretive understanding of social action in order thereby to arrive at
a causal explanation of its course and effects".
- Anthropology: This science of
humanity studies human beings from their evolutionary history to societal
and cultural features. Anthropology contributes to understanding the
cultural impact on organizational behavior, as well as the influence of
value structures, expectations, emotions, unity, and interaction. It
explores the entire spectrum of human experience.
- Political Science: Political science
has implications for OB by helping to understand how and why people gain
control, political actions, decision-making, conflict, interest group
activity, and coalition formation, all of which are major areas in
organizational behavior.
- Economics: As defined by Lionel
Robbins, economics is "the science which studies human behaviour as a
relationship between ends and scares means which have alternative
uses". Economics helps in understanding the dynamics of the labor
market, efficiency, human resource planning and forecasting, and
cost-benefit analysis, which are useful for illustrating organizational
actions.
- Science: Scientific approaches form
the foundation of organizational actions, with OB being based on the
systematic analysis of data, actions, relationships, and predictions. New
research methods help in learning and applying modern analytical tools and
techniques.
- Technology: Technological progress
significantly impacts employee behavior, especially in the information
age. Understanding technological development is important because people
are affected by it, and technology influences consumer behavior,
manufacturing practices, and storage and distribution activities. People
need to be educated and technically qualified to keep pace with
technological advancements.
- Engineering: Certain topics are
common to both engineering and organizational behavior, indicating its
significant role in the study of OB.
- Medicine: Medicine is linked to
researching human behavior in the workplace, particularly concerning
stress, which is a common issue for individuals and organizations.
Medicine helps control the causes and consequences of stress and aids in
treating emotional disorders and related problems, which is important for
individual and organizational well-being.
Ultimately, Organizational
Behavior has a multidisciplinary focus, drawing material from many fields to
explain behavior.
Models
of Organizational Behavior (OB)
Davis has described four
prominent OB models
Autocratic
Model
- Reliance: Depends heavily on power and formal
authority.
- Managerial Orientation: Managers use official
authority to demand obedience ("you do this - or else").
- Employee Behavior: Employees are obedient to the
boss (not out of respect for the manager). They are assumed to be passive
and resistant to organizational needs. This aligns with McGregor's Theory
X.
- Psychological Result for Employees: Dependence
on the boss due to their absolute power to hire, fire, and control.
- Performance and Wages: Employees provide minimum
performance because they receive minimum wages, just enough to satisfy
subsistence needs.
- Drawbacks: Leads to excessive dependence,
reduced employee morale, poor decision-making ability among employees,
high turnover, and a "high human cost." Employees may express
hatred for the company outside premises but not within.
Custodial
Model
- Reliance: Depends on economic resources (money,
wages, benefits).
- Managerial Orientation: Focuses on meeting
employees' security needs once physical needs are met.
- Employee Behavior: Leads to employee dependence
on the organization for security and welfare (e.g., pensions, benefits).
- Psychological Result for Employees: Employees
are preoccupied with economic rewards and benefits. They are generally
"well maintained and contented."
- Performance and Motivation: Contentment does not
necessarily lead to strong motivation; it often results in passive
cooperation. Employees typically don't perform much more effectively than
under the autocratic model.
Supportive
Model
- Reliance: Depends on leadership, not power or
money.
- Managerial Orientation: Management provides a
climate that helps employees grow and accomplish organizational goals. It
supports employee job performance.
- Employee Behavior: Assumes workers are not
naturally passive but become so in unsupportive climates. Employees will
take responsibility, contribute, and improve if given the chance.
- Psychological Result for Employees: A feeling of
participation and task involvement. Employees feel part of the
organization (using "we" instead of "they").
- Performance and Motivation: Employees are more
strongly motivated than in earlier models because their status and
recognition needs are better met, awakening a drive for work.
- Extension: The Collegial Model is a useful
extension of this approach.
Collegial
Model
- Reliance: Depends on management building a
feeling of partnership with employees.
- Managerial Orientation: Focuses on teamwork,
with management acting as a "coach" to build a better team.
Managers are seen as "joint contributors," not just bosses.
- Employee Behavior: Employees feel needed and
useful, accepting and respecting managerial roles. Their response is
responsibility, driven by an internal obligation to provide high-quality
work and uphold company standards.
- Psychological Result for Employees:
Self-discipline. Employees discipline themselves for team performance,
similar to athletes.
- Performance and Motivation: Leads to some degree
of fulfillment, worthwhile contribution, and self-actualization, resulting
in moderate enthusiasm in performance.
System
Model
- Emerging Model: This is a newer model, driven by
employees' search for higher meaning at work beyond just pay and job
security.
- Managerial Orientation: Managers must
demonstrate caring and compassion, being sensitive to the diverse and
changing needs (including personal and family needs) of the workforce.
- Employee Needs/Wants: Employees desire an
ethical work context infused with integrity and trust, offering a growing
sense of community among co-workers.
- Employee Behavior: Employees embrace
organizational effectiveness goals and recognize the mutuality of
obligations between company and employee. They develop a sense of
psychological ownership for the organization, its products, and services.
- Psychological Result for Employees: Employees
move beyond self-discipline to self-motivation, taking responsibility for
their own goals and actions. They experience fulfillment of higher-order
needs (social, status, esteem, autonomy, self-actualization).
- Impact: This model can engender passion and
commitment to organizational goals, inspiring employees and making them
feel important, believing in their system's usefulness for the common
good.
Every organization develops a
specific culture, value system, or model that dictates how its people are
expected to behave. This system is shaped by management's assumptions about
people, mission, and vision. These assumptions vary significantly across organizations,
leading to diverse Organizational Behavior models.
Historically, two contrasting
strategies for human interaction existed: "trust anyone unless there is
proof to the contrary" and "trust no one unless there is evidence to
the contrary," which influenced interactions within organizations.
Theories like McGregor's X and Y and Argyris's concept of immaturity and
maturity also offer opposing views on people, contributing to variations in OB
models. While OB models show a continuum between these extremes, they tend to
lean towards a specific pole.
Scope
of Organizational Behavior (OB):
The scope of Organizational
Behavior is extensive, encompassing various levels of analysis to understand
human behavior within organizations and its impact on effectiveness. It broadly
covers:
- Individual Level:
- Personality and Traits: Studying how unique
individual characteristics (e.g., introversion, extraversion, emotional
stability) influence work performance and interactions.
- Perception and Cognitive Biases: Examining
how individuals interpret and make sense of their work environment,
including how biases influence decisions and interactions.
- Motivation and Incentives: Understanding
what drives employees (intrinsic and extrinsic motivators) and how
incentives can boost engagement and productivity.
- Attitudes and Job Satisfaction: Exploring
how employee attitudes towards their job, colleagues, and company affect
motivation, productivity, and retention.
- Learning and Development: Focusing on how
individuals acquire new skills and knowledge, and the impact of training
programs.
- Stress and Well-being: Understanding causes
and consequences of workplace stress and promoting employee well-being.
- Decision Making: Analyzing how individuals
make choices and the cognitive biases that can affect decision quality.
- Group Level:
- Group Dynamics: Studying how individuals
interact within groups, including communication patterns, power dynamics,
and conflict resolution.
- Teamwork and Collaboration: Factors
contributing to effective teamwork, such as team composition, leadership,
and communication.
- Leadership Roles and Styles: Examining
different leadership approaches and their impact on group performance,
morale, and motivation.
- Power and Politics: Understanding how power
is acquired and used, and how political behavior influences decisions and
outcomes.
- Conflict Resolution: Studying the sources
of conflict and strategies for managing and resolving disputes to
maintain a positive team environment.
- Communication Patterns: Analyzing how
information is shared within teams and the effectiveness of communication
channels.
- Team Cohesiveness: Understanding what makes
a team cohesive (trust, shared goals) and its effect on productivity.
- Organizational Level:
- Organizational Structure and Design:
Examining how the formal arrangement of roles, hierarchy, and
departmentalization affects communication, decision-making, and overall
performance.1
- Organizational Culture: Investigating the
shared values, beliefs, and norms that shape employee behavior and
organizational effectiveness.2
- Organizational Change and Development:
Studying how organizations adapt to internal and external changes, and
how to manage the change process effec3tively (planning,
communicating, executing initiatives).
- Job Design: Analyzing how jobs are designed
and how job characteristics influence employee motivation, satisfaction,
and performance.
- Human Resource Management (HRM) Practices:
Exploring how HR practices (recruitment, selection, training, performance
appraisal, compensation) affect employee behavior.
- Environmental Level:
- Economic Conditions: Understanding how
factors like economic growth, inflation, and unemployment influence
organizational strategies and employee behavior.
- Technological Advancements: Studying the
impact of new technologies on work processes, required employee skills,
and the need for continuous learning.
- Social Trends and Demographics: Examining
how changes in societal values, cultural trends, and workforce
demographics affect organizational policies (e.g., diversity initiatives)
and employee expectations.
- Regulatory Changes: Understanding the
impact of laws and regulations on organizational operations and
compliance requirements.
- Globalization and Competition: Assessing
how global market trends, competition, and international business
practices influence strategies and cross-cultural interactions.
- Ethics and Social Responsibility:
Considering the ethical implications of managing behavior and the
organization's role in contributing to societal well-being.
Ethics and Ethical Behavior in
Organizations
The term "ethics"
originates from the Greek word ethikos, meaning "relating to one's
character" or "moral nature". In an organizational context,
ethics refers to the rules, guidelines, and principles that direct how an
employee should behave at the workplace, essentially a "code of conduct".
Organizations should not
compromise ethics for profit or resort to unfair means. Specifically, an
organization should not:
- Exploit employees for organizational benefit.
- Compromise employee safety.
- Lie to customers or clients.
- Discriminate against any employee based on physical
appearance, age, family background, and should behave uniformly.
- Compromise the environment by taking steps that
harm it.
Conversely, an organization
should take initiatives to:
- Build a conducive and cordial organizational
culture.
- Increase customer/client confidence by encouraging
ethical practices.
- Always recruit and hire by following ethics.
- Be transparent in organizational matters related to finances and human resources
I. Pre-Industrial Revolution & Early Ideas (Ancient Times - 1760s)
- Focus: Primitive forms of organization,
basic division of labor, command & control.
- Key Concepts:
- Ancient Civilizations: Evidences of
organizational structures in armies (Roman legions), empires (Chinese
bureaucracy), and large-scale projects (Egyptian pyramids). Showed early
hierarchy, specialization, and coordination.
- Philosophical Roots: Ideas from Plato
(specialization), Sun Tzu (leadership, strategy), Machiavelli (power,
politics).
- Adam Smith (1776, The Wealth of Nations):
- Introduced the concept of division of labor
(specialization of tasks).
- Argued that specialization leads to increased
productivity and efficiency.
- Contribution to OB: Laid the economic
groundwork for understanding the benefits of structured work.
II. The Industrial Revolution
& The Classical Management Era (1760s - Early 1900s)
- Context: Shift from agrarian to industrial
economies; emergence of large factories; need for managing large,
unskilled workforces.
- A. Scientific Management (Early 1900s):
- Core Idea: Maximize efficiency and
productivity through scientific analysis of work, standardization, and
strict control. Focus on "one best way."
- Frederick W. Taylor (1911, Principles of
Scientific Management):
- "Father of Scientific Management."
- Principles:
- Develop a "science" for each task:
Analyze and standardize work methods using time-and-motion studies.
- Scientifically select & train workers:
Match workers to jobs based on aptitude, provide specific training.
- Cooperate with workers: Ensure work is
done according to scientific methods.
- Divide work & responsibility:
Managers plan and supervise; workers execute.
- Goal: Eliminate waste, increase output,
improve wages (based on output).
- Critiques: Dehumanizing, viewed workers
as cogs, ignored social and psychological aspects, led to worker
alienation.
- Frank and Lillian Gilbreth:
- Pioneered time-and-motion studies using
photography (micro-motion study).
- Identified and eliminated inefficient movements
(therbligs).
- Lillian Gilbreth: Brought a psychological
perspective, focusing on worker well-being and fatigue.
- B. Administrative Management (Early 1900s):
- Core Idea: Focus on the overall
organization and its management principles, not just individual tasks.
- Henri Fayol (1916, Administration
Industrielle et Générale):
- Identified 5 functions of management:
Planning, Organizing, Commanding, Coordinating, Controlling.
- Proposed 14 Principles of Management
(e.g., Division of Work, Authority & Responsibility, Discipline,
Unity of Command, Unity of Direction, Subordination of Individual
Interest to General Interest, Remuneration, Centralization, Scalar
Chain, Order, Equity, Stability of Tenure of Personnel, Initiative,
Esprit de Corps).
- Contribution to OB: Provided a
comprehensive framework for how managers should structure and operate
organizations.
- C. Bureaucracy (Late 19th - Early 20th Century):
- Max Weber:
- Context: Sociologist analyzing the shift
from traditional to rational-legal authority structures.
- Concept: Ideal type of organization
characterized by rationality, efficiency, and predictability.
- Key Characteristics:
- Hierarchy of Authority: Clear chain of
command.
- Rules & Regulations: Formalized
procedures for all activities.
- Division of Labor: Specialization of
tasks.
- Impersonality: Rules applied uniformly,
without personal bias.
- Technical Competence: Selection and
promotion based on merit.
- Formal Written Communication: Records
and documents.
- "Iron Cage": Weber also warned
about the potential dehumanizing effects and rigidity of bureaucracy.
- Contribution to OB: Provided a
theoretical model for formal organizational structure and authority.
- D. Fordism (Early 20th Century):
- Henry Ford: Not a theorist, but applied
classical principles.
- Method: Mass production via assembly
lines, standardized parts, high wages (to enable workers to buy the
product).
- Contribution to OB: Demonstrated extreme
efficiency and control, but also the potential for worker monotony and
alienation.
III. The Human Relations
Movement (1930s - 1950s)
- Context: Growing dissatisfaction with the
dehumanizing aspects of classical management; recognition that human
factors impact productivity.
- A. The Hawthorne Studies (1924-1932):
- Researchers: Elton Mayo, Fritz
Roethlisberger, and others at Harvard University.
- Location: Western Electric's Hawthorne
Works in Cicero, Illinois.
- Initial Purpose: Study the effect of
physical conditions (e.g., lighting) on productivity.
- Key Findings:
- Illumination Studies: Productivity
increased regardless of lighting levels, and even when conditions
worsened.
- Relay Assembly Test Room: Productivity
consistently increased due to social factors, attention from
researchers, and feeling part of a cohesive group.
- Bank Wiring Observation Room: Revealed
the power of informal groups, peer pressure, and output restriction
(social norms).
- The "Hawthorne Effect": The
tendency for individuals to modify an aspect of their behavior in
response to their awareness of being observed.
- Conclusions:
- Social factors (group norms, peer
relations, leadership styles) significantly influence productivity more
than physical conditions.
- Informal organizations exist within
formal structures and heavily influence behavior.
- Employee attitudes and morale are
crucial.
- Contribution to OB: Shifted focus from
mechanical efficiency to human and social factors; laid the foundation
for OB as a distinct field.
- B. Chester Barnard (1938, The Functions of
the Executive):
- Key Ideas:
- Organizations as Cooperative Systems:
Emphasized the importance of cooperation among individuals.
- Zone of Indifference: The range of orders
an employee will accept without consciously questioning their authority.
- Communication: Crucial for effective
organization.
- Contribution to OB: Stressed the social and
psychological aspects of organizations, moving beyond purely economic
incentives.
IV. The Behavioral Science Era
(1950s - Present)
- Context: Integration of psychology,
sociology, anthropology, and economics to develop more rigorous and
scientific understanding of human behavior in organizations.
- A. Motivation Theories (1950s-1960s):
- Abraham Maslow (1943): Hierarchy of Needs
Theory: Physiological, Safety, Social, Esteem, Self-Actualization.
- Douglas McGregor (1960): Theory X and Theory Y:
- Theory X: Assumes employees are lazy,
avoid responsibility, need close supervision. (Autocratic management).
- Theory Y: Assumes employees are
self-motivated, enjoy work, seek responsibility. (Participative
management).
- Frederick Herzberg (1959): Two-Factor Theory
(Motivation-Hygiene Theory):
- Hygiene Factors: (e.g., salary, working
conditions, company policy) Prevent dissatisfaction but don't motivate.
- Motivators: (e.g., achievement,
recognition, responsibility, growth) Lead to satisfaction and
motivation.
- Victor Vroom (1964): Expectancy Theory:
Motivation = Expectancy x Instrumentality x Valence.
- David McClelland: Need for Achievement,
Need for Affiliation, Need for Power.
- Contribution to OB: Provided frameworks for
understanding what drives human behavior at work, leading to more
sophisticated motivational strategies.
- B. Decision-Making & Cognition:
- Herbert A. Simon (1947, Administrative
Behavior):
- Bounded Rationality: Challenged the
classical economic assumption of perfectly rational decision-making. Argued
that decisions are limited by cognitive capabilities, information
availability, and time.
- Satisficing: Instead of finding the
"optimal" solution, decision-makers often choose the
"good enough" or first acceptable solution.
- Nobel Prize in Economics (1978) for his
work on decision-making.
- Contribution to OB: Introduced
psychological realism into economic and administrative theories,
emphasizing the cognitive limits of individuals.
- C. Systems Theory (1960s):
- Core Idea: Views organizations as open
systems that interact with their external environment, taking inputs,
transforming them, and producing outputs.
- Key Concepts: Interdependence of parts,
feedback loops, adaptation to environment.
- Contribution to OB: Provided a holistic
perspective, emphasizing the interconnectedness of organizational
elements and the importance of environmental fit.
- D. Contingency Theory (1960s-1970s):
- Core Idea: There is no "one best
way" to manage or organize. The most effective approach depends on
the specific situation or "contingency factors" (e.g.,
technology, environment, organizational size, strategy).
- Key Researchers: Joan Woodward (technology
& structure), Paul Lawrence & Jay Lorsch (differentiation &
integration in different environments).
- Contribution to OB: Led to more nuanced,
situational approaches to management and organizational design.
- E. Organizational Culture (1980s onwards):
- Context: Growing recognition of the
informal, shared values and beliefs that shape behavior.
- Key Researchers: Edgar Schein, Geert
Hofstede.
- Concept: The system of shared meaning held
by members that distinguishes the organization from other organizations.
- Contribution to OB: Added a critical layer
of understanding to why organizations behave as they do, influencing
areas like change management and mergers.
- F. Contemporary Developments (Late 20th Century
- Present):
- Globalization: Understanding cross-cultural
differences in management and behavior.
- Diversity & Inclusion: Managing diverse
workforces, promoting equitable practices.
- Ethics & Corporate Social Responsibility
(CSR): Focus on ethical decision-making and the organization's role
in society.
- Organizational Learning & Knowledge
Management: How organizations adapt, innovate, and leverage
knowledge.
- Leadership Studies: Move beyond trait
theories to situational, transformational, and authentic leadership.
- Technology & Digitalization: Impact of
AI, automation, virtual teams, and remote work on organizational
structures and behavior.
- Positive Organizational Scholarship (POS):
Focus on strengths, resilience, human flourishing, and virtuousness in
organizations.
- Neuroscience and OB: Emerging field applying neuroscientific principles to understand workplace behavior.
CONCEPT OF PERSONALITY
- The term personality has been derived from Latin word persona‘ which means to speak through‘.
- This Latin term denotes the masks which the actors used to wear in ancient Greece and Rome.
- Thus, personality is used in terms of influencing others through external appearance.
- The word persona meant a mask or foundation, and had nothing to do with the inner nature of a person's personality.
- But gradually the internal nature of the person was also included under personality and now personality is used in a way to describe the combination of physical qualities, mental qualities and social qualities of the person.
●Though the term personality is
frequently used by people there does not seem to be any consensus about its
meaning.
●It may mean different things to
different people. To some, it means a general sum of traits or characteristics
of the person; to others, it refers to a unitary mode of response to life
situations.
●Personality describes the unique
patterns of thoughts, feelings, and behaviours that distinguish a person from
others.
●Examples of personality can be
found in how we describe other people's traits. For instance, "She is
generous, caring, and a bit of a perfectionist," or "They are loyal
and protective of their friends."
●Personality is any person's or
individual's collection of interrelated behavioral, cognitive and emotional
patterns that biological and environmental factors influence; these
interrelated patterns are relatively stable over long time periods, but they change
over the entire lifetime.
●Personality is the dynamic
organisation within the individual of those psychological systems that
determine his unique adjustment to his environment.
According to
Ruche, personality should include External appearance and
behaviour or social stimulus value; inner awareness of self as a permanent
organising force; and The particular pattern or organisation of
measurable traits, both inner and outer.
Personality
is the adjusted collection of all the behaviours of a person, which is clearly
visible in his associates.-Dashiell
Personality
is the dynamic organization of those psychosomatic states in a person, on the
basis of which the person makes adjustments with his environment.-Allport
For
the dynamic and well-organized organization of a person's physical, mental,
moral and social qualities, the word personality is used.-Draver
Personality
is more or less a stable and enduring organisation of a person's character,
temperament, intelligence and physique which determine his unique adjustment to
environment.-Eyseneck
Personality
can be defined as those inner psychological characteristics that both determine
and reflect how a person responds to his or her environment"-Schiffman
and Kanuk
Scope of Personality
Personality psychology, as a
branch of psychology, aims to:
- Describe Personality: This involves
identifying and categorizing the various traits, types, and dimensions
that make up personality. Models like the Big Five (Openness,
Conscientiousness, Extraversion, Agreeableness, Neuroticism - OCEAN) are
widely used for this purpose.
- Explain Personality Development: It seeks to
understand how personality forms and changes over time, exploring the
influences of genetics, early experiences, social interactions, and
cultural contexts.
- Understand Personality Processes: This area
investigates the underlying psychological mechanisms of personality, such
as motivation, emotion regulation, cognitive styles, and how these affect
an individual's functioning.
- Predict Behavior: By understanding an
individual's personality, psychologists can make informed predictions
about how they might react in different situations, interact with others,
or cope with stress.
- Assess and Measure Personality: The field
develops and utilizes various tools (e.g., self-report questionnaires,
projective tests, behavioral observations) to measure personality traits
and characteristics.
- Apply Personality Insights: The
understanding of personality is applied in diverse fields, including:
- Clinical Psychology: Diagnosing and
treating personality disorders, understanding individual differences in
therapeutic response.
- Organizational Psychology: Employee
selection, team building, leadership development, and understanding
workplace dynamics.
- Education: Tailoring teaching methods,
understanding student learning styles, and addressing behavioral issues.
- Counseling: Guiding individuals in career
choices, relationship issues, and personal growth.
- Health Psychology: Understanding how
personality traits relate to health behaviors and disease susceptibility.
Importance of Personality
The study and understanding of
personality hold immense importance for individuals, society, and various
professional fields:
- Self-Awareness and Personal Growth:
Understanding one's own personality traits, strengths, and weaknesses is
crucial for self-awareness. This knowledge empowers individuals to make
better life choices, set realistic goals, and pursue personal growth and
self-improvement.
- Improved Relationships: Recognizing and
appreciating the diverse personalities of others fosters empathy and
improves interpersonal relationships. It helps in effective communication,
conflict resolution, and building stronger connections in personal and
professional life.
- Career Success and Development: Personality
traits are strong predictors of academic, career, and leadership success.
Understanding how one's personality fits with different job roles or work
environments can lead to more fulfilling careers. It's vital for teamwork,
communication, and adaptability in the workplace.
- Predicting Behavior and Outcomes:
Personality helps predict how individuals will react to stress, perform
under pressure, or engage in certain behaviors. This is valuable in
various contexts, from hiring decisions to designing interventions.
- Mental Health and Well-being: Personality
plays a significant role in mental health. Certain personality traits can
predispose individuals to specific psychological disorders, while others
can act as protective factors. Understanding personality aids in
diagnosis, treatment planning, and promoting overall psychological
well-being.
- Social Understanding: Personality research
contributes to a broader understanding of human diversity and the factors
that shape individual differences. This understanding can help reduce
prejudice and promote acceptance.
- Effective Leadership and Management: Leaders
who understand the personalities of their team members can motivate,
delegate, and manage more effectively, leading to increased productivity
and a positive work environment.
- Educational Impact: Teachers can tailor
their approaches to suit different student personalities and learning
styles, optimizing the educational experience.
Nature of Personality
Personality is a complex and
dynamic construct that defines an individual's unique way of being in the
world. It encompasses a range of characteristics that interact to form a
coherent whole.
- Unique
- Every individual possesses a distinct personality.
Even identical twins, sharing the same genetic makeup, will develop
unique personalities due to different experiences and interpretations of
their environment. This uniqueness is what makes each person an
individual.
- Sociality
- Personality is significantly shaped by social
interactions and the social environment. Humans are social beings, and
our personalities are developed and expressed within a social context.
How we relate to others, adapt to social norms, and form relationships
are all reflections of our personality.
- Reflects Individual Differences
- Personality is precisely what accounts for the
vast differences observed among individuals in their thoughts, feelings,
and behaviors. It explains why different people react to the same
situation in varied ways.
- Goals – Working Towards Achievement
- Personality often involves a sense of purpose and
direction. Individuals with certain personality traits (e.g.,
conscientiousness, ambition) are naturally driven towards achieving
specific goals. Personality influences the types of goals we set and the
persistence with which we pursue them.
- Self-consciousness
- A developed personality involves self-awareness –
the ability to reflect on one's own thoughts, feelings, behaviors, and
identity. This self-consciousness allows for self-regulation, personal
growth, and understanding one's place in the world.
- Result of Both Heredity and Environment
- Personality is not solely determined by genetics
nor entirely by environmental factors. It is a complex interplay of both.
Genetic predispositions (heredity) provide a foundation or temperament,
while environmental factors (upbringing, culture, experiences) shape and
mold these predispositions into a unique personality.
- Adjustment to Environment and Health
- A key function of personality is to enable an
individual to adjust effectively to their environment. A well-adjusted
personality implies a good balance between internal needs and external
demands. This adaptive capacity is closely linked to both physical and
mental health. Individuals with flexible and resilient personalities tend
to cope better with stress and maintain better well-being.
- Continuous Development
- Personality is not fixed at birth or in early
childhood; it undergoes continuous development throughout the entire
lifespan. As individuals face new experiences, learn new skills, and
mature, their personalities can evolve and change.
- As psychologists Garrison, Kingston, and
McDonald stated: "Personality remains in the process of
continuous development."
- Learned or Acquired
- While there are innate components, many aspects of
personality are learned or acquired through experiences, observations,
and interactions within one's environment. This includes social norms,
values, coping mechanisms, and behavioral patterns.
- Lots of Enthusiasm
- This point likely refers to the energetic and
driving force within personality that motivates individuals. Personality
includes the dynamic aspects of a person's motivation, vitality, and zest
for life, influencing their level of engagement and passion.
- Integration of Various Traits
- Personality is not just a random collection of
isolated traits. It's an organized and integrated system where various
traits, characteristics, and tendencies work together in a coherent and
harmonious manner. This integration creates a consistent pattern of
behavior.
- Dynamic Process
- Personality is not static. It's a continuous,
evolving, and interactive process. It involves constant interplay between
an individual's internal states and external demands, leading to ongoing
adjustments and changes.
- Psychophysical System
- This emphasizes that personality involves both
psychological (mental processes like thoughts, emotions, motivations) and
physical (biological and physiological aspects like brain structure,
hormones, genetics) components. These two systems are intricately linked
and influence each other to form the complete personality.
Personality Theories
1.
Psychodynamic Theories
Originating from the work of
Sigmund Freud, psychodynamic theories emphasize the profound influence of
unconscious psychological processes and early childhood experiences on adult
personality.
- Sigmund Freud's Psychoanalytic Theory:
- Core Concepts: Freud posited that
personality is largely shaped by unconscious drives (primarily sexual and
aggressive instincts), childhood experiences, and the ways in which
individuals cope with internal conflicts.
- Structure of Personality: He proposed a
three-part structure:
- Id: Operates on the pleasure principle,
seeking immediate gratification of urges and desires (e.g., hunger,
thirst, sex). It is entirely unconscious.
- Ego: Operates on the reality principle,
mediating between the id's demands, the superego's ideals, and the
constraints of the external world. It is partly conscious.
- Superego: Represents internalized
societal and parental moral standards, acting as an individual's
conscience. It strives for perfection and can induce guilt.
- Psychosexual Stages of Development: Freud
believed personality develops through five stages (oral, anal, phallic,
latency, genital), each associated with a different erogenous zone.
Fixations (unresolved conflicts) at any stage could lead to specific
adult personality traits (e.g., an oral fixation might lead to excessive
eating or smoking).
- Defense Mechanisms: The ego uses
unconscious strategies (e.g., repression, denial, projection,
rationalization, sublimation) to reduce anxiety arising from conflicts
between the id and superego.
- Neo-Freudians: While rooted in Freud's
ideas, these theorists expanded on his work, often placing less emphasis
on sexual drives and more on social and cultural factors:
- Carl Jung (Analytical Psychology):
Introduced concepts like the collective unconscious (a shared
reservoir of archetypes, universal symbols, and patterns), extroversion
and introversion, and the idea of individuation (the process of
becoming a whole, integrated person).
- Alfred Adler (Individual Psychology):
Focused on the drive for superiority (not necessarily dominance,
but striving for competence and overcoming feelings of inferiority) and
the importance of social interest (contributing to the well-being
of others). He also emphasized birth order's influence.
- Erik Erikson (Psychosocial Stages):
Proposed eight psychosocial stages of development across the entire
lifespan, each characterized by a unique social crisis (e.g., trust vs.
mistrust, identity vs. role confusion). Successful resolution of these
crises leads to healthy personality development.
2.
Trait Theories
Trait theories focus on
identifying, describing, and measuring specific, consistent characteristics or
"traits" that predispose individuals to think, feel, and behave in
particular ways. They emphasize stability and individual differences.
- Gordon Allport's Trait Theory:
- Categorized traits into:
- Cardinal Traits: Dominant traits that are
so pervasive they define a person's entire life (e.g., Mother Teresa's
altruism). Very few people have cardinal traits.
- Central Traits: General characteristics
that form the basic foundations of personality (e.g., kind, honest,
shy). Typically 5-10 central traits describe a person.
- Secondary Traits: Traits that are more
situation-specific and less central to personality (e.g., getting
anxious when public speaking).
- Raymond Cattell's 16 Personality Factors (16PF):
- Used a statistical technique called factor
analysis to reduce a vast number of personality descriptors into 16
core personality factors (e.g., warmth, emotional stability,
conscientiousness, dominance, vigilance). He believed these 16 factors
could account for the major differences in human personality.
- Hans Eysenck's PEN Model:
- Proposed three broad, biologically based
superfactors of personality:
- Psychoticism (P): Relates to a person's
tendency towards impulsivity, aggression, anti-social behavior, and a
lack of empathy.
- Extraversion (E): Describes sociability,
outgoingness, assertiveness, and a preference for external stimulation.
Linked to differences in cortical arousal.
- Neuroticism (N): Reflects emotional
instability, anxiety, moodiness, and negative emotionality. Linked to
differences in the limbic system's excitability.
- The Big Five Factor Model (OCEAN or CANOE):
- Currently the most widely accepted and empirically
supported trait theory, suggesting that personality can be largely
described by five broad dimensions:
- Openness to Experience:
(Inventive/Curious vs. Consistent/Cautious) – Appreciation for art,
emotion, adventure, unusual ideas, curiosity, and variety of experience.
- Conscientiousness: (Efficient/Organized
vs. Easy-going/Careless) – Tendency to be organized, disciplined,
goal-oriented, thorough, and to show self-discipline.
- Extraversion: (Outgoing/Energetic vs.
Solitary/Reserved) – Energy, positive emotions, assertiveness,
sociability, and the tendency to seek stimulation in the company of
others.
- Agreeableness: (Friendly/Compassionate
vs. Challenging/Detached) – Tendency to be compassionate and cooperative
rather than suspicious and antagonistic towards others.
- Neuroticism: (Sensitive/Nervous vs.
Secure/Confident) – Tendency to experience unpleasant emotions easily,
such as anxiety, anger, fear, and depression. (Often referred to as
Emotional Stability by its opposite pole).
3.
Humanistic Theories
Humanistic theories emerged in
response to the perceived determinism of psychodynamic and behavioral theories.
They emphasize human potential, free will, and the innate drive toward
self-actualization.
- Carl Rogers' Person-Centered Theory:
- Core Idea: People are inherently good and
possess an innate "actualizing tendency" – a drive to grow,
develop, and achieve their full potential.
- Self-Concept: Emphasized the importance of
a person's self-concept (their beliefs about themselves).
- Unconditional Positive Regard: Believed
that for healthy personality development, individuals need unconditional
positive regard (acceptance and love from others without conditions
or judgment).
- Congruence: Advocated for congruence
between one's ideal self (who they wish to be) and real self (who they
perceive themselves to be). Incongruence can lead to psychological
distress.
- Abraham Maslow's Hierarchy of Needs:
- Core Idea: Human motivation is driven by a
hierarchy of needs, starting from basic physiological needs and
progressing to higher-level psychological needs.
- Self-Actualization: The pinnacle of this
hierarchy is self-actualization, which is the realization of one's
full potential and the striving to become the best version of oneself.
Maslow studied self-actualized individuals, identifying common traits
like creativity, spontaneity, and a focus on problems outside themselves.
4.
Behavioral Theories
Behavioral theories argue that
personality is not based on internal states but is rather a collection of
learned behaviors resulting from interactions with the environment.
- John B. Watson & B.F. Skinner:
- Core Idea: Focus exclusively on observable
behaviors and the environmental conditions that shape them. Internal
mental states are largely ignored or considered irrelevant.
- Classical Conditioning: (Watson) –
Personality elements like emotional responses can be learned through
association (e.g., Little Albert experiment).
- Operant Conditioning: (Skinner) –
Personality is viewed as a set of response tendencies acquired
through reinforcement (increasing behavior) and punishment
(decreasing behavior). Behaviors that are rewarded become more likely to
occur, thus forming "personality traits." Skinner believed
personality develops throughout life as new learning occurs.
5.
Social-Cognitive Theories
These theories integrate aspects
of behaviorism with cognitive psychology, emphasizing the role of cognitive
processes (thoughts, beliefs, expectations) in learning and personality
development within a social context.
- Albert Bandura's Social-Cognitive Theory:
- Core Idea: Personality is a product of an
ongoing interaction between cognitive processes, behavior, and the
environment.
- Reciprocal Determinism: This central
concept states that these three factors (person, behavior, environment)
mutually influence each other. For example, your personality (person
factor) might lead you to choose a certain environment (environmental
factor), which in turn influences your behavior (behavioral factor), and
so on.
- Observational Learning (Modeling): People
learn a great deal by observing others' behaviors and the consequences
they experience (vicarious reinforcement/punishment). This allows for
learning without direct experience.
- Self-Efficacy: A crucial concept referring
to an individual's belief in their ability to succeed in specific
situations or execute particular behaviors. High self-efficacy leads to
greater persistence and effort.
- Julian Rotter's Locus of Control:
- Introduced the concept of locus of control,
which is a cognitive construct referring to a person's generalized belief
about who or what controls the outcomes of events in their life.
- Internal Locus of Control: Belief that
one's own efforts and actions primarily determine outcomes.
- External Locus of Control: Belief that
external forces (e.g., fate, luck, powerful others) control outcomes.
This belief significantly impacts behavior and personality.
6.
Biological Theories
Biological theories of
personality propose that genetic predispositions, brain structures,
neurotransmitter activity, and physiological processes are fundamental
determinants of personality traits.
- Genetic Influences:
- Twin Studies and Adoption Studies: Research
on identical and fraternal twins, as well as adopted children, has
provided strong evidence for the heritability of many personality traits
(e.g., extraversion, neuroticism). While genes don't "code" for
specific traits directly, they influence brain structures and
neurotransmitter systems that underpin personality.
- Neurobiological Approaches:
- Eysenck's Biological Basis: As mentioned
earlier, Eysenck linked his personality dimensions (Extraversion,
Neuroticism, Psychoticism) to specific biological mechanisms in the brain
(e.g., cortical arousal levels for Extraversion, limbic system activity
for Neuroticism).
- Jeffrey Gray's Reinforcement Sensitivity Theory
(RST): Proposed two main brain systems that govern personality:
- Behavioral Activation System (BAS):
Responsive to rewards and drives approach behavior (linked to
impulsivity and extraversion).
- Behavioral Inhibition System (BIS):
Responsive to punishment and drives avoidance behavior (linked to
anxiety and neuroticism).
- Evolutionary Psychology: Suggests that
certain personality traits may have evolved because they offered adaptive
advantages for survival and reproduction in our ancestral environment.
Self Theory
Self theory, also known as
organismic or field theory, represents a more contemporary approach to
understanding personality, distinguishing itself from traditional
psychoanalytic, socio-psychological, and trait theories. It places a strong
emphasis on the totality and interrelatedness of all human behavior,
viewing the individual as a whole organism rather than just a collection of
separate parts or drives.
While several contributors like
Abraham Maslow and Kurt Lewin have influenced this perspective, the most
significant contribution to Self Theory in personality comes from Carl
Rogers. His work is particularly relevant in fields like organizational
behavior, as it helps explain how an individual's self-perception influences
their actions and interactions.
The Four Factors of
Self-Concept
Carl Rogers' Self Theory
highlights the self-concept as a central element of personality. The
self-concept is essentially how an individual perceives themselves. It
comprises four interconnected factors:
- Self-Image
- Definition: Self-image is simply the way
one sees oneself. It's the set of beliefs a person holds about who or
what they are. These beliefs collectively form a person's identity.
- Erikson's Perspective: Erik Erikson defined
identity as "a life-long development largely unconscious to the
individual and his society," emphasizing its continuous and often
implicit formation.
- Nature: It's the individual's current,
subjective perception of their own characteristics, roles, and
attributes.
- Ideal-Self
- Definition: The ideal-self represents the
way one would like to be. It is the idealized version of oneself,
encompassing aspirations, goals, and desired traits.
- Distinction from Self-Image: The ideal-self
differs from the self-image because the self-image reflects one's
perceived reality, while the ideal-self represents a desired, often
aspirational, position.
- Gap and Influence: A gap between the
self-image and the ideal-self can exist. This gap can be a source of
motivation for personal growth or, if too large, a source of
psychological distress. The ideal-self also influences stimulus
selectivity, meaning a person is more likely to process information
or engage in behaviors that align with their ideal-self characteristics.
- Looking Glass-Self
- Definition: The looking glass-self is a
person's perception of how others are perceiving their qualities and
characteristics. It's not about how people actually see them, but
rather how the individual believes others see them.
- Social Product: This aspect of the
self-concept is predominantly a social product, emerging from
continuous face-to-face interaction with others from the very beginning
of life. Through these interactions, individuals receive cues that lead
them to form beliefs about how they are perceived by others.
- Reflection: Therefore, a person's beliefs
about themselves are, to a large extent, a reflection of their
interpretation of others' perceptions.
- Real-Self
- Definition: The real-self refers to what
one genuinely is, independent of perception. It represents the
objective truth of a person's attributes and characteristics.
- Relationship to Other Aspects: The
self-image, ideal-self, and looking glass-self are all functions of
individual perception and may or may not perfectly align with the
real-self.
- Confirmation and Adjustment: An
individual's self-image is confirmed when feedback from others
aligns with their own beliefs about who and what they are. When faced
with environmental feedback, a person re-evaluates themselves and adjusts
their self-image to be more consistent with the cues received. This
process leads to a mutual recognition of their real-self and validates
their self-image.
Significance of Self-Concept
A well-defined and relatively
consistent self-concept provides an individual with a sense of meaning,
purpose, and consistency in their lives.
In the context of organizational
behavior, the self-concept plays a very significant role:
- Influence on Perception and Behavior: A
person's self-concept directly influences how they perceive a situation
and, consequently, how they behave. For instance, someone with a strong
self-concept of being a leader will likely approach challenges differently
than someone who sees themselves as a follower.
- Implications for Management: Understanding that individuals have different self-concepts highlights the need for varied managerial practices. What motivates or engages one person might not work for another, depending on their self-perception. Effective management often involves recognizing and responding to these individual differences rooted in self-concept
- t.
Personality Development
Human personality development is
a continuous and lifelong process, beginning even before birth in the
fetal stage. After birth, a child continuously develops and learns, a process
that extends throughout their entire life. Therefore, personality development
can be observed and understood through different age-related stages of
an individual. At each stage, a person develops distinct aspects of their
personality.
Different personality theorists
have described these developmental stages in various ways. These descriptions
are primarily classified into two main categories:
- Freudian Stages (फ्रायमडयन चरण)
- Neo-Freudian Stages (e.g., Erikson's
Psychosocial Stages - नव-फ्रायडडयन
चरण-एररक्सन के मनोवैज्ञामनक चरण)
Let's delve into Freud's stages
in detail.
Freudian Stages of
Psychosexual Development (फ्रायमडयन
चरण)
While the concept of
developmental stages may have appeared in ancient Greek writings, it was
Sigmund Freud who first formulated a comprehensive and meaningful stage theory
of personality development. Freud strongly believed that an individual's sexual
energy or libido has a profound impact on their personality development. He
proposed five distinct psychosexual stages, each characterized by the primary
source of pleasure (libido) and specific developmental challenges that, if
unresolved, could lead to fixations and influence adult personality.
Here are Freud's five stages of
psychosexual development:
1. Oral Stage
- Age Range: Birth to 18 months
- What Happens: In this earliest stage, the
child's primary source of pleasure and gratification is centered around oral
activities, such as sucking, biting, and chewing. The mouth, lips, and
tongue are the focus of sexual instinct satisfaction.
- Oral Sucking Period (Birth to 8 months):
The infant finds pleasure in sucking, whether it's from breastfeeding, a
pacifier, or their thumb. During this time, the child is predominantly
governed by the Id and the pleasure principle, seeking
immediate gratification. If proper breastfeeding isn't provided, the
child might resort to thumb-sucking for satisfaction.
- Oral Biting Period (8 to 18 months): As
teeth emerge, the child begins to derive pleasure from biting and
chewing. The mother often starts weaning around this time. If
weaning is done abruptly or improperly, it can create disturbances that
impact later personality development.
- Personality Impact: Unresolved conflicts or
excessive gratification/frustration during this stage can lead to
"oral fixations" in adulthood, manifested as behaviors like
overeating, smoking, nail-biting, or being overly dependent or aggressive
(verbally). The Ego begins to separate from the Id as the child
encounters external reality (e.g., being denied breast milk).
2. Anal Stage
- Age Range: 18 months to 3 years
- What Happens: The focus of libido shifts to
the anus, and the child's primary pleasure is derived from the control
over bowel and bladder elimination. This stage is crucial for toilet
training, where the child learns to control their urges in response to
societal demands. The Ego further develops as the child learns
self-control and understands social expectations.
- Personality Impact: The way parents approach
toilet training significantly impacts personality:
- Strict or Harsh Training: Can lead to an
"anal-retentive" personality, characterized by traits like
regularity, tidiness, stinginess, orderliness, obstinacy, and a need for
control.
- Lenient or Sloppy Training: Can lead to an
"anal-expulsive" personality, characterized by aggression,
chaos, destructiveness, sloppiness, and carelessness. The child might
express anger by urinating in inappropriate places.
3. Phallic Stage
- Age Range: 3 to 7 years
- What Happens: The libido's focus moves to
the genitals, and children become aware of their own bodies and the
physical differences between sexes. They may explore their genitals and
those of other children out of curiosity.
- Key Conflict (Oedipus/Electra Complexes):
This stage is marked by the development of complex psychological
conflicts:
- Oedipus Complex (for boys): The boy
develops unconscious sexual desires for his mother and views his father
as a rival. This often leads to castration anxiety (fear of
punishment from the father).
- Electra Complex (for girls): The girl
develops unconscious sexual desires for her father and experiences
"penis envy," resenting her mother for not having a penis.
- Resolution: For healthy development, these
complexes must be resolved, typically through the child identifying with
the same-sex parent and internalizing their gender role and moral values
(leading to the formation of the Superego).
- Personality Impact: Unresolved conflicts can
lead to various complexes (e.g., devious complex, electra complex,
castration complex) and can result in personality issues like difficulty
with authority figures, sexual identity confusion, or excessive vanity and
promiscuity in adulthood.
4. Latency Stage
- Age Range: 7 to 12 years (puberty)
- What Happens: During this stage, Freud
believed that the child's sexual instincts are largely dormant or
repressed due to social pressures and the demands of schooling. The
focus shifts away from sexual concerns to more social and intellectual
development.
- Activities: Children spend more time with
same-sex peers, engage in learning, develop social relationships, and
participate in hobbies and activities. Their "outwardly
interests" blossom, and they enjoy playing and talking with friends.
They may show less affection for parental displays of love.
- Personality Impact: This is a period of
consolidation and learning, where social skills and a sense of self-worth
outside the family begin to develop. While no new psychosexual conflicts
emerge, unresolved issues from earlier stages can lie dormant here.
5. Genital Stage
- Age Range: 12 to 20 years (adolescence to
early adulthood)
- What Happens: With the onset of puberty, the
sexual instincts (libido) are re-aroused and mature. The focus
shifts to heterosexual relationships and the formation of intimate bonds
with individuals of the opposite sex. The physical and emotional changes
of puberty lead to a re-emergence of sexual interests.
- Behavioral Manifestations: Adolescents
experience increased sexual curiosity and attraction. They may engage in
behaviors like fantasy (daydreaming), exploring their sexuality (including
potential masturbation), and occasionally, in Freud's view, homosexuality
if earlier conflicts weren't fully resolved. The development of genuine
affection and a mature capacity for love and work are hallmarks of this
stage.
- Personality Impact: Successful navigation of
this stage leads to a well-adjusted, mature personality capable of forming
loving relationships and contributing productively to society. Unresolved
conflicts from earlier stages, if re-activated, can manifest as various
neuroses or maladaptive behaviors.
Critique of Freudian Stages
While Freud's stage theory was
groundbreaking in its time and provided fundamental insights into the
importance of early childhood and unconscious processes in personality
development, it faces significant critiques from modern psychologists:
- Lack of Empirical Support: Many of Freud's
concepts (e.g., Oedipus complex, libido, specific fixations) are difficult
to test scientifically, leading to a lack of empirical evidence.
- Overemphasis on Sexuality: Critics argue
that Freud placed too much emphasis on sexual drives as the primary
motivator for personality development, often neglecting other crucial
factors like social interaction, cognition, and cultural influences.
- Retrospective Bias: His theories were
largely based on case studies of adult patients recalling their childhood
experiences, which can be subject to memory biases and interpretation.
- Cultural Specificity: The theory's focus on
the nuclear family and Western societal norms might not be universally
applicable across all cultures.
- Deterministic View: Freud's theory is often
criticized for being overly deterministic, suggesting that early childhood
experiences rigidly determine adult personality, leaving little room for
free will or change.
Erikson's Psychosocial Stages
of Development
In the latter half of the 20th
century, Erik Erikson, often in collaboration with Joan Erikson,
developed the theory of psychosocial development. This theory outlines
eight stages of development that individuals navigate from birth through old
age. Erikson is recognized as the originator of this comprehensive lifespan
development theory.
His theory integrates personality,
emotional, cultural, and social development, which is why it's termed
"psychosocial." It's also known as the "Theory of Life Span
Development" and "Erikson's Cycle of Human Development,"
emphasizing its continuous nature across the entire human journey.
According to Erikson's theory,
all healthy individuals must successfully pass through these eight stages, each
presenting a unique psychosocial crisis. The resolution of these crises,
whether successful or not, shapes an individual's personality and their ability
to cope with future challenges.
Erikson was initially influenced
by Sigmund Freud's psychosexual stages of development, which is why he is
considered a Neo-Freudian psychologist. While he began his work building
on Freud's ideas, he notably diverged by placing less emphasis on sexuality and
significantly more importance on social and environmental factors in
personality development. In his famous 1963 work, Childhood and Society,
Erikson underscored that humans are not merely biological and mental beings,
but fundamentally social beings as well.
Erikson's theory is underpinned
by the epigenetic principle, which suggests that people develop in a
predetermined sequence that unfolds over time and is influenced by the broader
community and cultural context. Each stage builds upon the previous one, and
successful navigation of earlier stages provides a stronger foundation for
later ones.
Erikson's Eight Psychosocial Stages:
Here are the eight stages of
psychosocial development proposed by Erikson:
1. Infancy: Trust vs. Mistrust
- Age Range: Birth to 18 months
- What Happens: Development in this initial
stage centers around establishing trust or mistrust.
Newborns are entirely dependent on their caregivers for their basic needs
(feeding, comfort, warmth). When parents or primary caregivers
consistently and responsively meet the baby's needs, the infant develops a
sense of trust in the world and in others. If care is inconsistent,
unreliable, or neglectful, the infant may develop a sense of mistrust,
which can be harder to overcome later in life, potentially leading to
feelings of hopelessness when faced with crises.
2. Toddlerhood: Autonomy vs.
Shame and Doubt
- Age Range: 18 months to 2-3 years
- What Happens: During this stage, toddlers
begin to assert their independence and learn to do things for themselves,
such as walking, talking, and toilet training. The psychosocial crisis
here revolves around autonomy versus shame and doubt. When
encouraged and allowed to explore within safe boundaries, children develop
a sense of self-belief and autonomy. Conversely, if they are overly
criticized, controlled, or not allowed to act independently, they may feel
discouraged, ashamed, and doubt their own abilities.
3. Pre-school: Initiative vs.
Guilt
- Age Range: 3 to 5 years
- What Happens: Children at this stage become
more assertive and begin to take initiative in activities, play,
and interactions with others. They start to develop a sense of purpose and
set goals. If their initiatives are encouraged and supported, they feel a
sense of purpose. However, if they are criticized, controlled excessively,
or made to feel that their actions are wrong or annoying, they may develop
feelings of guilt about their desires and efforts.
4. Early School Years:
Industry vs. Inferiority
- Age Range: 6 to 12 years (also known as late
childhood)
- What Happens: This stage focuses on industry
(competence) versus inferiority. Children begin formal schooling
and become increasingly aware of their individuality and capabilities
compared to their peers. They seek accomplishment in academic tasks,
sports, and other activities, looking for praise and support from
teachers, caregivers, and peers. Positive reinforcement for their efforts
and achievements leads to a sense of competence and productivity.
If they consistently face failure, criticism, or lack recognition, they
may develop feelings of inferiority or incompetence.
5. Adolescence: Identity vs.
Role Confusion
- Age Range: 12 to 18 years
- What Happens: This is a critical stage where
development centers around forming a strong sense of identity
versus experiencing role confusion. Adolescents grapple with the
question "Who am I?" as they try to figure out their beliefs,
values, goals, and their place in the world. They experiment with
different roles and ideas. If they successfully integrate various aspects
of themselves into a coherent identity, they achieve a clear sense of
self. However, if they are overwhelmed by expectations or
responsibilities, or if they struggle to find their unique path, they may
experience role confusion, leading to uncertainty about their needs
and goals. This stage is famously associated with the "identity
crisis."
6. Young Adulthood: Intimacy
vs. Isolation
- Age Range: 19 to 35 years
- What Happens: The primary developmental task
in young adulthood is to form meaningful and close relationships, focusing
on intimacy versus isolation. Individuals seek to build
deep, committed relationships with partners, friends, and family.
Successful navigation leads to a sense of intimacy, love, and
belonging. Conversely, if individuals struggle to form such connections,
perhaps due to fear of commitment or rejection, they may experience
feelings of isolation and loneliness.
7. Middle Adulthood:
Generativity vs. Stagnation
- Age Range: 35 to 65 years
- What Happens: This stage centers around generativity
versus stagnation (or self-absorption). Generativity involves
contributing to the next generation, either through raising children,
mentoring others, engaging in productive work, or making a positive impact
on society. It's about feeling a sense of care and responsibility beyond
oneself. If individuals feel they are making a difference and leaving a
legacy, they experience generativity. If they fail to find ways to
contribute or feel unproductive and unfulfilled, they may experience stagnation,
leading to feelings of bitterness, restlessness, and isolation from
society.
8. Late Adulthood/Old Age: Ego
Integrity vs. Despair
- Age Range: 65 years onwards (throughout the
rest of life)
- What Happens: The final stage focuses on ego
integrity versus despair. As individuals reflect on their
lives, they assess their accomplishments, regrets, and overall journey. If
they feel satisfied with their life's choices and accomplishments,
accepting their life as meaningful, they achieve ego integrity,
aging with grace and often sharing their wisdom. However, if they look
back with significant regrets, unfulfilled desires, and a sense of missed
opportunities, they may fall into despair, experiencing bitterness,
fear of death, and a sense of hopelessness.
Immaturity-Maturity Continuum
Chris Argyris, a prominent
organizational behavior theorist, proposed a significant departure from the
rigid stage theories of personality development (like those of Freud or
Erikson). Instead of viewing personality development as progressing through distinct,
fixed stages, Argyris suggested that it occurs along a continuum from
immaturity in infancy to maturity in adulthood. He identified specific
dimensions along which human personality evolves.
According to Argyris, individuals
are born in a state of immaturity and, as they grow and develop, they tend to
move towards the maturity end of this continuum. This movement involves seven
key changes in an individual's personality.
Dimensions of the
Immaturity-Maturity Continuum
Here are the seven dimensions
Argyris identified, illustrating the shift from an immature to a mature
personality:
Immaturity |
Maturity |
Passive |
Active |
Dependence |
Independence |
Behavior in few ways |
Capable of behaving in many
ways |
Erratic, shallow interests |
Deep and strong interests |
Short-term perspective |
Long-term perspective (past
& future) |
Subordinate position |
Equal or superordinate position
|
Lack of awareness of self |
Awareness and control of self |
Seven Changes in Personality
Towards Maturity:
Argyris proposed that for
individuals to develop into mature people, these seven changes should occur in
their personality:
- From Passivity to Activity: An individual
moves from a state of being passive as a child, merely reacting to
their environment, to one of increased activity and proactiveness
as an adult.
- From Dependence to Independence: A child is
inherently dependent on others for survival and needs. As they
mature, they develop towards a state of relative independence,
capable of self-reliance.
- From Limited to Varied Behavior: As a child,
an individual exhibits a limited range of behaviors. However, as an adult,
they become capable of behaving in many ways, demonstrating
flexibility and adaptability in their responses.
- From Shallow to Deep Interests: A child
typically has erratic, casual, and shallow interests. A mature
individual develops deeper and stronger interests, showing
sustained engagement and commitment.
- From Short-term to Long-term Perspective: A
child is almost exclusively concerned with the present moment,
having a very short time perspective. A mature person's time perspective
expands to include the past and the future, allowing for planning,
learning from experience, and foresight.
- From Subordinate to Equal/Superordinate
Position: As a child, an individual is generally subordinate to
everyone (parents, teachers, older siblings). As an adult, they move
towards an equal or even superior position relative to others,
taking on leadership roles and responsibilities.
- From Lack of Self-Awareness to Self-Control:
A child typically lacks a habitual set of attitudes about themselves and
doesn't have a developed sense of self. As an adult, the individual thinks
about themselves, is aware of the kind of person they are, and develops an
ego that they may seek to protect. This involves self-awareness and
self-control.
Implications and Argyris's
View on Organizations
Argyris acknowledges that these
changes are general tendencies, and while the natural inclination is to move
towards maturity with age, cultural norms and individual personality traits can
sometimes inhibit or limit the full expression and growth of an adult.
Importantly, Argyris himself believed that very few individuals develop to
full maturity.
A crucial aspect of Argyris's
theory lies in its implication for organizational settings:
- He argues that immaturity in individuals within
organizations is often not due to inherent laziness or nature, but
rather a direct consequence of the organizational setting and
management practices.
- When individuals join formal organizations, they
are frequently given very little opportunity to control their environment.
They are often encouraged to be passive, dependent, and subordinate, which
then leads to them behaving immaturely.
- Argyris contended that keeping people immature
is built into the very nature of formal organizations that are based
on classical management principles like:
- Task specialization: Narrows
responsibilities, limiting initiative.
- Chain of command: Creates a top-down,
dependent structure.
- Unity of direction: Emphasizes singular
authority, discouraging individual autonomy.
- Span of management: Can lead to close
supervision, limiting freedom.
- These principles, coupled with directive leadership
and strict management controls (e.g., budgets, time and motion studies,
standard operating procedures), restrict the initiative and creativity
of individuals.
Argyris's Prescription for
Healthy Organizations
Argyris suggested that a healthy
organization is realistic, flexible, and capable of mobilizing its best
resources to meet challenges. Recognizing that human resources are an
organization's best asset, he advocated for a proper integration between
organizational and individual goals. He believed that what is truly
beneficial for an individual is also beneficial for the organization, and
vice-versa.
To foster maturity and leverage
human potential, Argyris proposed a gradual transition:
- From Pyramidal Structure to Humanistic System:
Moving away from rigid, hierarchical organizational structures towards
more humanistic systems that value individual growth.
- From Existing Management System to Flexible and
Participative Management: Shifting from traditional, directive
management styles to more flexible and participative approaches.
Such changes, he argued, would
provide individuals with the opportunity to grow more mature. It would
satisfy their higher-order needs (beyond just physiological and safety needs),
thereby motivating them and allowing them to utilize more of their
full potential in accomplishing organizational goals.
The Big Five Model of
Personality
The Big Five Model, also
widely known as the Five-Factor Model (FFM), is the most broadly
accepted and empirically supported framework for describing human personality.
It posits that personality can be understood and described in terms of five
broad, fundamental dimensions or factors. This model was initially proposed by Costa
& McCrae in 1992 and is frequently used to explain the relationship
between an individual's personality and their various behaviors.
The "Big Five" factors
are often remembered by the acronym OCEAN or CANOE. Each factor
represents a spectrum, with individuals scoring high or low on each dimension,
and most people falling somewhere in between the extremes.
Here's a breakdown of each of the
five factors:
The Five Factors
Low Score TRAIT |
TRAIT |
High Score |
Practical, conventional,
prefers routine |
(O) OPENNESS TO EXPERIENCE |
Curious, wide range of
interests, independent |
Impulsive, careless,
disorganized |
(C) CONSCIENTIOUSNESS |
Hardworking, dependable,
organized |
Quiet, reserved, withdrawn |
(E) EXTRAVERSION |
Outgoing, warm, seeks adventure
|
Critical, uncooperative,
suspicious |
(A) AGREEABLENESS |
Helpful, trusting, empathetic |
Calm, even-tempered, secure |
(N) NEUROTICISM |
Anxious, unhappy, prone to
negative emotions |
1. Openness to Experience
- High Score: Individuals scoring high on
Openness are typically curious, imaginative, creative, artistic,
unconventional, and open to new ideas, experiences, and learning. They
have a wide range of interests, often enjoy novelty, and are
intellectually stimulated. They tend to follow their inner feelings and
are broadminded and modern in their outlook.
- Low Score: People scoring low on Openness
tend to be more practical, conventional, and prefer routine and
familiarity. They may be less imaginative, more resistant to change,
and have a more traditional or conservative approach to life.
2. Conscientiousness
High Score: Individuals
high in Conscientiousness are generally organized, responsible, disciplined,
self-controlled, thorough, and goal-oriented. They are meticulous,
proactive, and strive for perfection. They think twice before acting and work
hard to accomplish goals within stipulated timeframes. They listen to their
conscience and are highly reliable.
- Low Score: People with low Conscientiousness
tend to be more impulsive, careless, disorganized, and less
goal-oriented. They might be more laid-back, spontaneous, and less
concerned with rules or deadlines.
3. Extraversion and
Introversion
(Note: Carl Jung popularized
the terms 'Extraversion' and 'Introversion', which are core to this dimension.)
- High Score (Extraversion): Extraverts
are typically outgoing, sociable, energetic, assertive, and seek
external stimulation. They enjoy interacting with people, love being
the center of attention in social gatherings, and often become bored when
alone. They thrive in company and dislike solitude. They are generally
talkative and expressive.
- Low Score (Introversion): Introverts,
on the other hand, are generally more reserved, quiet, independent, and
concerned with their inner world. They prefer solitude or small
groups, speak less, and enjoy their own company. They are not bothered by
what is happening around them and tend to have a few trusted friends
rather than a large social circle. They typically avoid large meetings,
clubs, parties, or social gatherings.
4. Agreeableness
- High Score: Individuals high in
Agreeableness are typically compassionate, cooperative, kind, trusting,
empathetic, and accommodating. They are adjusting in most situations,
face changes with a positive attitude, and are ready to help others. They
prioritize harmony and value positive relationships.
- Low Score: People with low Agreeableness
tend to be more critical, uncooperative, suspicious, and less friendly.
They may find it difficult to adjust to others, be more competitive, and
prioritize their own needs over group harmony.
5. Neuroticism
- High Score: Individuals high in Neuroticism
(sometimes referred to as low Emotional Stability) are prone to
experiencing negative emotions such as anxiety, anger,
depression, envy, guilt, and mood swings. They often struggle to cope
with stress, tend to look at the negative sides of life, and may have
difficulty managing their emotions.
- Low Score: People with low Neuroticism
(i.e., high emotional stability) tend to be more calm, even-tempered,
secure, and resilient to stress. They are typically more relaxed, less
prone to emotional outbursts, and can handle adverse situations with
greater ease.
Determinants of Personality
Personality is a complex and
multifaceted construct, shaped by a dynamic interplay of various factors. While
different theorists categorize these influences differently, there's a general
consensus that both internal (innate) and external (environmental) forces
contribute to an individual's unique personality.
For instance, McClelland
identified four fundamental theories influencing personality:
- Traits: Acquired tendencies to respond in
certain ways.
- Schema: Beliefs, frames of reference, major
orientations, ideas, and values that shape perception.
- Motives: Inner drives that propel behavior.
- Self-scheme: One's observation and
understanding of their own behavior.
Similarly, Scott and Mitchell
broadly categorized determinants into heredity, group, and cultural factors,
encompassing both physiological and psychological aspects. These factors are
highly interrelated and interdependent, constantly influencing each
other. For analytical purposes, however, they can be classified into four broad
categories:
- Biological Factors
- Family and Social Group Factors
- Cultural Factors
- Situational Factors
It's important to note that among
these, biological factors primarily exert a one-sided impact, meaning they
largely influence the individual. In contrast, other factors have an
interactive impact, as the individual themselves can also influence and shape
these external factors over time.
1. Biological Factors
The inherent biological
characteristics of a human being significantly influence how they perceive,
interpret, and respond to external events. The biological contribution to
personality can be broken down into three main categories:
- Heredity:
This refers to the genetic makeup inherited from one's parents. It
determines an individual's physical stature, temperament, energy level,
and predispositions towards certain psychological traits. Research in
behavioral genetics indicates that many personality traits have a genetic
component, influencing tendencies rather than rigidly determining
outcomes.
- Brain :
The structure and functioning of the brain play a crucial role in
personality. Neurotransmitters, brain regions, and neural pathways are
linked to various aspects of personality, including mood, impulsivity, and
cognitive styles. Damage to specific brain areas or imbalances in
neurochemistry can alter personality.
- Physical Features : An individual's physical
appearance, such as height, weight, facial features, and overall
attractiveness, can indirectly influence personality. These physical
characteristics can affect how others perceive and interact with the
individual, which in turn shapes self-concept and personality development.
For example, a person's body image can influence their confidence and
social behavior.
2. Family and Social Group
Factors
The social environment in which
an individual grows up profoundly shapes their personality. The family and
various social groups are primary agents of socialization.
- Home Environment : The early home environment,
including parenting styles, emotional climate (e.g., supportive vs.
hostile), presence of siblings, and disciplinary practices, plays a
foundational role. A nurturing and stable environment typically fosters
healthy personality development, while neglect or abuse can lead to
maladaptive traits.
- Family Members : Interactions with parents,
siblings, and other family members significantly influence personality.
Parents act as role models, provide reinforcement for certain behaviors,
and transmit values. Sibling relationships can foster traits like
cooperation, competition, or independence.
- Social Groups : Beyond the immediate family,
peer groups, school environments, community organizations, and later,
professional groups, all contribute to personality development. These
groups expose individuals to new norms, values, and behavioral
expectations, influencing social skills, attitudes, and self-perception.
3. Cultural Factors
Culture refers to the shared
values, beliefs, customs, norms, and traditions of a society that are passed
down from one generation to the next. Cultural factors exert a pervasive
influence on personality:
- Values and Norms: Different cultures
emphasize different values (e.g., individualism vs. collectivism,
achievement vs. harmony), which shape how individuals perceive themselves
and their place in the world. Cultural norms dictate acceptable and
unacceptable behaviors, influencing the expression of personality traits.
- Socialization Practices: Cultures have
distinct ways of socializing children, including child-rearing practices,
educational systems, and rites of passage, all of which mold personality.
- Role Expectations: Culture defines gender
roles, occupational roles, and other social roles, which influence the
behaviors and attitudes individuals adopt as part of their personality.
4. Situational Factors
While biological, family, and
cultural factors provide a relatively stable foundation for personality, situational
factors highlight that personality is not entirely fixed. An individual's
behavior, and even the expression of their personality traits, can vary
significantly depending on the specific situation or context.
The S-O-B-C model of human
behavior (Stimulus-Organism-Behavior-Consequence) effectively illustrates
this:
- S (Situation): This refers to the
discriminative stimulus and the broader antecedent environment. It's the
external context or trigger for behavior. This can be overt (observable)
or covert (internal thoughts/feelings about the situation).
- O (Organism): This represents the
individual's internal cognitive processes, personality, and biological
state that mediate the response to the situation. It includes beliefs,
values, previous experiences, and physiological conditions. This is the
"person variable" interacting with the environment and behavior.
- B (Behavior): This is the actual response or
pattern of behavior exhibited by the individual in that situation. It can
also be overt (e.g., speaking, acting) or covert (e.g., thinking,
feeling).
- C (Consequence): This refers to the
contingent outcomes of the behavior, which can be reinforcing (increasing
the likelihood of the behavior recurring) or punishing (decreasing it).
Consequences are environmental events, overt or covert, that follow the
behavior.
Milgram's research studies,
particularly his obedience experiments, powerfully demonstrated the significant
role a situation can play in human behavior, sometimes even overriding inherent
personality tendencies. He argued that:
"A situation exerts an
important press on the individual. It exercises constraints and may provide
push. In certain circumstances, it is not so much the kind of person a man is,
as the kind of situation in which he is placed, that determines his actions."
This highlights that while
personality traits provide general predispositions, the immediate situation can
be a powerful determinant of specific actions, often pushing individuals to
behave in ways that might seem uncharacteristic outside of that particular
context.
Personality and Behavior
Personality
- Definition: Personality refers to the
relatively stable and enduring patterns of thoughts, feelings, and
behaviors that distinguish individuals. It encompasses an individual's
unique psychological makeup, including their traits, values, attitudes,
and predispositions.
- Nature vs. Nurture: Personality is
influenced by both genetic predispositions (nature) and environmental
factors (nurture), such as upbringing, culture, experiences, and social
interactions.
- Importance in OB:
- Predicting Behavior: Helps predict how
individuals will behave in specific work situations (e.g., under stress,
in teams, when facing conflict).
- Job Fit: Essential for matching individuals
to roles and organizational cultures where they are most likely to thrive
and be satisfied.
- Team Dynamics: Influences communication
styles, collaboration, and conflict resolution within teams.
- Leadership Effectiveness: A leader's
personality profoundly impacts their management approach, affecting team
motivation, engagement, and morale.
- Employee Satisfaction & Retention:
Employees in roles aligned with their personality traits tend to
experience higher job satisfaction and lower stress.
- Organizational Culture: The collective
personalities within an organization shape its overall culture.
Behavior
- Definition: Any observable action or
reaction of an individual. In an organizational context, this includes
work performance, communication, decision-making, interpersonal
interactions, absenteeism, and turnover.
- Relationship with Personality: Personality
provides the stable internal characteristics, while behavior is the
outward manifestation of these traits, often influenced by the specific
situation and organizational context. For example, a conscientious person
(personality trait) will likely exhibit organized and responsible work
behavior.
Self-Concept and Self-Esteem
Self-Concept
- Definition: The totality of beliefs and
attitudes that an individual holds about themselves. It's the cognitive
aspect of the self – "Who am I?" It includes perceptions of
one's abilities, appearance, personality traits, and social roles.
- Formation: Developed through interactions
with others (e.g., feedback, reactions), social comparisons, and personal
experiences of success and failure.
- Components:
- Personal Identity: Unique traits and
characteristics (e.g., "I am creative," "I am
analytical").
- Self-Image: How one sees oneself (physical
appearance, perceived abilities).
- Role Performance: How one perceives their
effectiveness in various roles (e.g., "I am a good manager,"
"I am a supportive teammate").
- Organizational Relevance:
- Role Clarity: A clear self-concept helps
individuals understand their roles and responsibilities within an
organization.
- Career Satisfaction: Aligning one's work
with their self-concept can lead to greater career satisfaction.
- Managerial Impact: Managers with a
realistic and positive self-concept are better positioned to foster
similar positive self-concepts in their subordinates.
Self-Esteem
- Definition: The evaluative or affective
component of the self-concept; it's the degree to which individuals
consistently regard themselves as capable, successful, important, and
worthy. It's "How much do I value myself?"
- High Self-Esteem:
- Characteristics: Confident, take on
challenging assignments, resilient to setbacks, proactive, independent,
expressive of needs.
- Organizational Impact:
- Performance: Tend to be more motivated
and perform better, especially if contributions are recognized and
rewarded.
- Leadership: More likely to be effective
leaders, confident in decision-making, and willing to delegate.
- Risk-Taking: More open to calculated
risks and innovation.
- Low Self-Esteem:
- Characteristics: Self-doubt, fearful of
failure, difficulty asserting themselves, overly sensitive to criticism,
may avoid challenges.
- Organizational Impact:
- Performance: May underperform due to lack
of confidence or fear of failure.
- Resistance to Change: May be more
resistant to new ideas or changes due to insecurity.
- Interpersonal Issues: Can lead to
difficulty in teamwork and communication.
- Cultivating Positive Self-Esteem:
Organizations can foster self-esteem by providing opportunities for
success, recognizing achievements, constructive feedback, and promoting a
supportive environment.
Need Patterns
- Definition: Internal drives or deficiencies
that motivate human behavior. In organizational settings, understanding
these needs helps design effective motivation and reward systems.
- Key Theories:
- Maslow's Hierarchy of Needs:
- Physiological: Basic survival needs
(food, water, shelter). In OB: fair wages, comfortable working
conditions.
- Safety: Security and protection from
physical and emotional harm. In OB: job security, safe working
environment, benefits.
- Social (Belongingness/Love): Affection,
belonging, acceptance, friendship. In OB: team collaboration, social
events, good interpersonal relationships.
- Esteem: Internal factors (self-respect,
autonomy, achievement) and external factors (status, recognition,
attention). In OB: job titles, recognition programs, challenging
assignments.
- Self-Actualization: Drive to become what
one is capable of becoming; growth, achieving one's full potential. In
OB: opportunities for growth, challenging projects, autonomy,
creativity.
- Critique: While intuitive, research
doesn't always support the rigid hierarchy.
- McClelland's Theory of Needs: (Focus on
learned needs that are important in organizational contexts)
- Need for Achievement (nAch):
- Characteristics: Drive to excel, to
achieve in relation to a set of standards, to strive to succeed.
- Preference: Prefer tasks of moderate
difficulty, situations where performance is due to their own efforts,
and receive immediate, clear feedback.
- Organizational Role: Often good
entrepreneurs, high performers in sales, project management, or roles
with clear metrics.
- Need for Power (nPow):
- Characteristics: Desire to influence,
control others, or be responsible for others.
- Types:
- Personalized Power: Seeking power for
personal gain and dominance. (Often associated with negative
outcomes).
- Socialized Power: Using power to
organize efforts to achieve organizational goals; concern for the
group's well-being. (Associated with effective leadership).
- Organizational Role: Effective managers
and leaders often have a high socialized need for power.
- Need for Affiliation (nAff):
- Characteristics: Desire for friendly and
close interpersonal relationships; seeking approval and belonging.
- Preference: Prefer cooperative
situations, avoid conflict, value warm relationships.
- Organizational Role: Good in roles
requiring teamwork, customer service, and collaboration. May struggle
in competitive or decision-making roles that require objective analysis
over relationship maintenance.
Machiavellianism
- Definition: A personality trait
characterized by a pragmatic, emotionally distant approach, and a belief
that the ends justify the means. Individuals high in Machiavellianism
("High Machs") are manipulative and self-interested.
- Characteristics of High Machs:
- Pragmatic and Rational: Focus on logic and
results over emotions or ethics.
- Emotional Detachment: Tend to be cold and
calculating; lack empathy.
- Manipulative: Skilled at influencing others
through deceit, flattery, or cunning.
- Cynical: Distrustful of others' motives and
intentions.
- Focus on Self-Interest: Prioritize personal
gain and advancement above all else.
- Ethical Flexibility: Willing to bend or
break rules if it benefits them.
- Organizational Implications:
- Potential Benefits (Short-term): Can be
effective in situations requiring negotiation, bargaining, or competitive
strategies (e.g., sales, high-stakes deals) where ethical lines might be
blurred. They are often good at strategic planning and implementation.
- Potential Drawbacks (Long-term):
- Low Trust: Create an environment of
distrust and cynicism.
- Reduced Morale: Can lead to lower job
satisfaction and increased stress for those working with them.
- Unethical Behavior: Higher likelihood of
engaging in unethical or exploitative practices.
- Poor Teamwork: Struggle with
collaboration and building strong, trusting relationships.
- Management: Identifying high Machs is
important. While they might achieve some success, their presence can be
detrimental to organizational culture and long-term stability.
Locus of Control
- Definition: The degree to which individuals
believe they have control over the events and outcomes in their lives. It
exists on a continuum from internal to external.
- Internal Locus of Control:
- Belief: Individuals believe they are
primarily responsible for their own outcomes (successes and failures) due
to their efforts, abilities, and actions.
- Characteristics: Proactive, take
initiative, accept responsibility, more motivated to achieve, strive for
competence, seek opportunities for growth.
- Organizational Impact:
- Performance: Generally higher job
satisfaction and performance.
- Leadership: More likely to be effective
leaders, take accountability, and inspire others.
- Stress Management: Better at coping with
stress, as they believe they can influence outcomes.
- Innovation: More likely to be innovative
and entrepreneurial.
- External Locus of Control:
- Belief: Individuals believe that external
forces (e.g., fate, luck, powerful others, circumstances, chance) largely
determine their outcomes.
- Characteristics: May feel less motivated,
attribute success/failure to external factors, prone to helplessness,
less likely to take initiative, may blame others or circumstances.
- Organizational Impact:
- Performance: Can be less engaged and
perform poorly if they feel their efforts don't matter.
- Motivation: May require more external
incentives or clear direction.
- Stress Management: More prone to stress
and burnout, as they feel a lack of control.
- Adaptability: May struggle to adapt to
change if they see it as outside their influence.
- Organizational Relevance: In recruitment,
favoring individuals with an internal locus of control for roles requiring
autonomy, initiative, and leadership can be beneficial. For those with
external locus, providing more structure and clear expectations may be
helpful.
Tolerance for Ambiguity
- Definition:
An individual's tendency to perceive and react to ambiguous (uncertain,
complex, inconsistent, or unclear) situations. It's the degree to which
one is comfortable with unpredictability and a lack of clear-cut answers.
- High Tolerance for Ambiguity:
- Characteristics: Comfortable with
uncertainty, complexity, novelty, and multiple interpretations.
Open-minded, adaptable, flexible, innovative, and resilient.
- Behavior: Thrive in dynamic environments,
embrace change, are good at creative problem-solving, can make decisions
with incomplete information.
- Organizational Impact:
- Innovation: More likely to be innovative
and comfortable with experimentation.
- Change Management: Better equipped to
handle organizational change and lead through uncertainty.
- Strategic Roles: Suited for roles
requiring strategic thinking, international business, or research and
development.
- Stress: Experience less stress in
uncertain situations.
- Low Tolerance for Ambiguity:
- Characteristics: Prefer clear structures,
rules, and predictable situations. Discomfort, anxiety, or stress in
ambiguous situations. May seek quick, definitive answers.
- Behavior: May become frustrated, anxious,
or defensive when faced with uncertainty. Can struggle with adapting to
change or dealing with conflicting information.
- Organizational Impact:
- Resistance to Change: May resist new
initiatives or changes that lack clear direction.
- Decision-Making: May delay decisions or
make premature judgments in ambiguous situations.
- Stress: Higher stress levels in dynamic
or unstructured roles.
- Role Fit: Better suited for roles with
well-defined tasks, clear procedures, and stable environments.
- Organizational Relevance: In today's
volatile, uncertain, complex, and ambiguous (VUCA) world, tolerance for
ambiguity is an increasingly valuable trait for employees and leaders
across all levels.
Type A and Type B Personalities
- Origin: Developed by cardiologists Meyer
Friedman and Ray Rosenman, initially linked to coronary heart disease
risk, but now understood more broadly as behavioral patterns.
- Type A Personality:
- Characteristics: Highly competitive,
driven, ambitious, aggressive, impatient, time-urgent, hostile, and often
perfectionistic.
- Behavioral Patterns: Multitasking, feeling
a chronic sense of urgency ("time urgency"), easily irritated
by delays, strong desire for achievement and recognition. They
"fight" against time and perceived obstacles.
- Organizational Impact (Pros):
- High Productivity: Often high-achieving
workaholics, capable of significant output.
- Goal-Oriented: Highly focused on
achieving goals and meeting deadlines.
- Proactive: Take initiative and push for
results.
- Organizational Impact (Cons):
- Stress & Burnout: Prone to higher
stress levels and burnout due to constant pressure.
- Interpersonal Conflict: Can be hostile,
aggressive, and impatient, potentially straining team relationships.
- Delegation Issues: May struggle to
delegate or trust others to perform tasks adequately.
- Decision Quality: Haste can sometimes
lead to rushed or suboptimal decisions in complex situations.
- Type B Personality:
- Characteristics: Relaxed, easy-going,
patient, flexible, less competitive, less driven by urgency, and
generally less prone to stress.
- Behavioral Patterns: Approach tasks more
steadily, do not feel the need to constantly prove themselves, handle
stress better, adaptable. Prioritize quality over speed.
- Organizational Impact (Pros):
- Lower Stress: Contribute to a calmer work
environment.
- Collaboration: Often better team players,
good at fostering harmony.
- Creativity: More open to new ideas and
less constrained by rigid thinking.
- Strategic Thinking: Can take a
"bigger picture" view and be more patient in decision-making.
- Organizational Impact (Cons):
- Pacing: May be perceived as less urgent
or prone to procrastination.
- Ambition: Might be less overtly ambitious
or driven than Type As, potentially missing opportunities for
advancement if not self-motivated.
- Modern View: The distinction isn't always
black and white; many individuals fall somewhere in between, or exhibit
different traits depending on the situation. The hostility component of
Type A is most strongly linked to negative health outcomes.
Introversion and Extroversion
- Definition: A core dimension of personality,
often considered part of the "Big Five" personality traits
(Extraversion). It describes how individuals primarily gain and expend
energy and their general orientation towards the social world.
- Extroversion:
- Characteristics: Outgoing, sociable,
assertive, talkative, energetic, and gregarious. They are energized by
social interaction and external stimulation.
- Behavioral Patterns: Thrive in group
settings, enjoy networking, readily express thoughts and opinions, prefer
active and dynamic environments.
- Organizational Impact:
- Leadership: Often gravitate towards
leadership roles, effective in motivating and public speaking.
- Networking & Sales: Excel in roles
requiring extensive social interaction (sales, marketing, HR).
- Team Dynamics: Often initiate discussions
and contribute actively in meetings.
- Introversion:
- Characteristics: Reserved, introspective,
reflective, prefer less external stimulation. They gain energy from
solitude and internal thought.
- Behavioral Patterns: Prefer quiet
environments, enjoy solitary activities (e.g., reading, writing, deep
thinking), may be good listeners, process information internally before
speaking. Not necessarily shy, but prefer depth over breadth in social
interactions.
- Organizational Impact:
- Analytical Roles: Excel in roles
requiring deep concentration, analysis, research, and independent
problem-solving.
- Thoughtful Contributions: Often provide
well-considered insights after reflection, even if they don't speak up
first in a group.
- Listening Skills: Tend to be excellent
listeners, which is valuable in coaching, mentoring, and understanding
complex issues.
- Innovation: Many creative and innovative
individuals are introverted, as deep thought often precedes breakthrough
ideas.
- Ambiverts: Many individuals fall in the
middle of the spectrum, exhibiting a balance of both introverted and
extroverted tendencies. They are often highly adaptable in various social
and work contexts.
- Organizational Management: Recognizing and
valuing both introverted and extroverted strengths is crucial for a
healthy and productive workplace. This includes designing meeting
structures that allow for both quick responses and thoughtful reflection,
and providing diverse work environments.
Work-Ethic Orientation
- Definition: A set of values, attitudes, and
behaviors that individuals bring to their work, reflecting their
dedication, discipline, conscientiousness, and commitment to performing
job responsibilities to the best of their abilities. It embodies the
belief that hard work and diligence are morally commendable and lead to
success.
- Key Components of a Strong Work Ethic:
- Integrity and Honesty: Adhering to ethical
principles, trustworthiness, and transparency in all dealings.
- Reliability and Dependability: Being
consistent, punctual, meeting deadlines, and following through on
commitments. Others can count on them.
- Discipline and Self-Control: The ability to
stay focused on tasks, avoid procrastination, and manage time
effectively.
- Diligence and Hard Work: Willingness to
exert effort, persist through challenges, and go beyond minimum
requirements.
- Accountability: Taking ownership of one's
actions, results, and mistakes, and being responsible for correcting
them.
- Quality Focus: Striving for excellence and
high standards in all tasks, regardless of perceived importance.
- Professionalism: Maintaining appropriate
conduct, communication, and appearance in the workplace.
- Respect: Treating colleagues, superiors,
and clients with courtesy and valuing their contributions.
- Continuous Learning/Improvement: A desire
to learn new skills, adapt to changes, and improve performance.
- Organizational Relevance:
- Productivity: Individuals with a strong
work ethic are often highly productive and contribute significantly to
organizational output.
- Team Cohesion: Foster trust and a positive
working environment, as colleagues can rely on them.
- Organizational Culture: A collective strong
work ethic forms the bedrock of a high-performing and ethical
organizational culture.
- Employee Development: Employees with a
strong work ethic are often self-starters in their development and
receptive to feedback aimed at improvement.
- Leadership: Leaders with a strong work
ethic serve as role models and inspire similar dedication in their teams.
Organizational
applications of personality in OB
1. Job-Person Fit (Matching
Jobs and Individuals)
This is the cornerstone
application. The premise is that organizations perform better when the
personality traits of an individual align well with the demands of their job
role and the overall organizational culture.
- Recruitment and Selection:
- Predictive Validity: Personality
assessments (e.g., questionnaires, behavioral interviews, psychometric
tests) are used to identify candidates whose traits predict success in
specific roles. For instance, a highly conscientious individual is
often a strong performer across many jobs due to their organized,
responsible, and diligent nature.
- Role Suitability: An extroverted and
agreeable personality might thrive in customer-facing roles like
sales or public relations, while an introverted and analytical
individual might be better suited for roles requiring deep concentration,
such as research, data analysis, or software development.
- Cultural Fit: Beyond specific job duties,
organizations often assess for "person-organization fit." This
ensures that a candidate's values and general behavioral style are
compatible with the company's culture, leading to higher job
satisfaction, reduced turnover, and better team cohesion.
- Training and Development:
- Targeted Skill Enhancement: While core
personality traits are relatively stable, certain behaviors influenced by
personality can be refined. For example, a manager who scores low on agreeableness
might receive training in conflict resolution or empathy to improve their
interpersonal skills.
- Career Pathing: As employees advance, job
requirements change. Personality insights can help identify individuals
with the potential for leadership roles (e.g., high emotional
stability, moderate extraversion) and guide their development
in areas like strategic thinking, delegation, or influencing others. This
ensures a smoother transition into more complex roles.
- Promotion and Succession Planning:
- Personality attributes like leadership
potential, resilience (related to low neuroticism), adaptability
(related to openness to experience), and integrity (related
to conscientiousness and agreeableness) are critical for
individuals moving into higher-level positions.
- Understanding the personality profiles of
potential successors helps in strategically preparing them for future
leadership challenges and ensuring continuity in critical roles.
2. Designing Motivation
Systems
People are motivated by different
things, and their personality largely dictates what incentives resonate most
with them. A "one-size-fits-all" approach to motivation is rarely
effective.
- Tailored Incentives:
- Individuals with a strong Need for Achievement
(nAch) are highly motivated by challenging goals, direct feedback on
their performance, and recognition for their accomplishments. They might
prefer opportunities for skill mastery and autonomy over purely financial
rewards.
- Those with a high Need for Affiliation
(nAff) will be more motivated by opportunities for teamwork, social
connection, and a supportive work environment. They might respond well to
team-based bonuses or social recognition.
- Employees with a high internal locus of control
thrive on autonomy, responsibility, and challenging projects. They are
less motivated by close supervision and more by the feeling that their
efforts directly lead to outcomes.
- Extroverted individuals might be energized
by roles involving public speaking, team events, or opportunities to
network, while introverted individuals might prefer quiet
environments, opportunities for deep, focused work, and recognition that
respects their preference for less public attention.
- Engagement Strategies: By personalizing
motivational strategies based on personality variables, managers can
significantly boost employee engagement, job satisfaction, and sustained
high performance, as employees feel truly valued and understood.
3. Designing Control Systems
Control systems are mechanisms to
ensure that organizational goals are met and behaviors align with expectations.
However, the effectiveness and acceptance of these systems are heavily
influenced by the personalities of those being controlled.
- Tight vs. Flexible Control:
- Tight Control: Systems with strict rules,
detailed procedures, and close supervision might be effective for
individuals who prefer structure and clarity, perhaps those with a low
tolerance for ambiguity or specific Type B characteristics
that value predictability.
- Flexible Control: Systems emphasizing
outcomes, autonomy, and self-management are often preferred by
individuals with an internal locus of control, high tolerance
for ambiguity, and strong conscientiousness. These individuals
might feel stifled and demotivated by excessive micro-management.
- Behavioral Responses: Different
personalities will react uniquely to control mechanisms. A highly autonomous
individual might resent tight controls, potentially leading to lower
morale or passive resistance. Conversely, a person who thrives on clear
guidance might become anxious and ineffective in a highly ambiguous,
flexible control environment.
- Optimized Oversight: Understanding employee
personalities allows organizations to design control systems that are
perceived as fair, empowering, and effective, rather than burdensome or
demotivating. This involves finding the right balance of structure and
freedom that respects individual differences while ensuring
accountability.
4. Team Building and Dynamics
- Complementary Strengths: Personality
profiling helps in building balanced teams where members' strengths
complement each other. For example, a team might benefit from a mix of extroverted
initiators and introverted deep thinkers; agreeable collaborators
and more conscientious detail-oriented individuals.
- Conflict Management: Personality insights
can help predict potential areas of conflict arising from differing
communication styles, work preferences, or decision-making approaches. Managers
can use this understanding to mediate conflicts more effectively and
foster respectful collaboration.
- Communication Strategies: Knowing team
members' personalities can inform how best to communicate with them. Some
prefer direct, results-oriented messages (e.g., high Machiavellianism
or Type A), while others need more supportive, detailed, or
emotionally considerate communication (e.g., high agreeableness).
5. Leadership and Management
Effectiveness
- Adaptable Leadership: Leaders who understand
different personality types can adapt their leadership style to better
motivate and manage individual employees. For instance, a leader managing
an employee with an external locus of control might provide more
direct guidance and positive reinforcement, while allowing more autonomy
for an employee with an internal locus of control.
- Self-Awareness for Leaders: Leaders' own
personalities influence their management approach. By understanding their
own traits (e.g., being a Type A leader), they can work on
mitigating potential downsides (like impatience or micro-management) and
leverage their strengths more effectively.
- Emotional Intelligence: Understanding
personality is closely linked to emotional intelligence, allowing leaders
to better read and respond to the emotional states and motivations of
their team members.
Attitude
Attitude (मनोवृत्ति/अभिवृत्ति/रवैया/दृष्टिकोण) refers to an
individual's psychological tendency to evaluate a particular entity (person,
object, idea, or situation) with some degree of favor or disfavor. It's
essentially a person's outlook or point of view regarding something,
shaping their feelings, thoughts, and subsequent behavior.
Core Characteristics of
Attitude:
- Feeling and Behavior towards an
Object/Situation: At its most basic, an attitude is how a person feels
about and tends to behave towards a specific stimulus. For example, a
positive attitude towards a new company policy means feeling good about it
and being more likely to comply.
- Internal Cognitions (Beliefs and Thoughts):
Attitudes provide us with internal thoughts, beliefs, and understandings
about people and objects. These cognitions form the basis of our
attitudes. For instance, if you believe that continuous learning is
crucial for career growth (cognition), you are likely to have a positive
attitude towards training programs.
- Positive or Negative Direction: Behavior,
influenced by attitude, can be broadly categorized as positive or
negative. This can often be identified by observing a person's actions. A
positive attitude might lead to proactive engagement, while a negative
attitude might result in resistance or disengagement.
- A Point of View (Substantiated or Otherwise,
True or False): An attitude is a perspective, which may or may not be
based on verifiable facts. It's an individual's subjective stance,
regardless of its objective truth or falsity. For example, an employee
might have a positive attitude towards a new software system based on a
rumor (unsubstantiated), which may or may not be true.
- Thinking, Feeling, and Reaction: In simple
terms, attitude encompasses an individual's cognitive processes
(thinking), emotional responses (feeling), and behavioral tendencies
(reaction) towards various aspects of their environment.
Key Definitions of Attitude:
- Gordon Allport: "An attitude is a
mental and neural state of readiness, organized through experience,
exerting a directive or dynamic influence upon the individual's response
to all objects and situations with which it is related."
- Explanation: Allport emphasizes attitude as
a preparedness to respond, shaped by past experiences. This
"readiness" directs and energizes an individual's reactions to
relevant objects or situations.
- Bem: "Attitudes are likes and
dislikes."
- Explanation: Bem's definition is more
concise, highlighting the affective (emotional) component of attitudes –
our preferences and aversions.
- N.L. Munn: "Attitudes are learned
predispositions towards aspects of our environment. They may be positively
or negatively directed towards certain people, service, or
institution."
- Explanation: Munn points out that attitudes
are learned (not innate) and are predispositions
(tendencies to respond in a certain way). They can be favorable or
unfavorable towards various elements in our surroundings.
Components of Attitude (ABC
Model):
While not explicitly in the
provided text, the widely accepted ABC model helps to understand attitudes more
comprehensively:
- Affective Component (Feeling): This refers
to the emotional segment of an attitude. It's how an individual feels
about the attitude object (e.g., "I like my job," "I
hate that new policy").
- Behavioral Component (Action/Reaction): This
refers to the intention to behave in a certain way towards the attitude
object. It's the tendency to act (e.g., "I will work hard
on this project," "I will complain about the new
software").
- Cognitive Component (Thinking/Belief): This
refers to the beliefs, thoughts, and opinions an individual holds about
the attitude object. It's what an individual thinks (e.g., "I believe
this job offers good career opportunities," "I think the
new policy is unfair").
These three components are
interconnected and together form an individual's complete attitude.
Organizational Relevance of
Attitudes:
In an organizational context,
understanding attitudes is crucial because:
- Job Satisfaction: A positive attitude
towards one's job directly relates to higher job satisfaction.
- Employee Performance: Positive attitudes
towards work, colleagues, and the organization can lead to higher
productivity and better performance.
- Commitment: Attitudes influence an
employee's commitment to the organization and its goals.
- Turnover: Negative attitudes can contribute
to higher absenteeism and turnover rates.
- Change Management: Employee attitudes
towards change initiatives significantly impact their success or failure.
- Leadership Effectiveness: Leaders need to
understand and sometimes influence employee attitudes to motivate and
guide their teams effectively.
Attitudes are fundamental
psychological constructs that play a crucial role in understanding human
behavior in various contexts, especially in organizations. They are not simple
concepts but possess several distinct features:
- Complex Combination: Attitudes are a
sophisticated blend of an individual's personality, their deeply
held beliefs, fundamental values, observed behaviors,
and underlying motivations. This means an attitude isn't just one
thing; it's a synthesis of many internal and external influences.
- Continuum of Favorability: An attitude is
not simply "good" or "bad." Instead, it exists along a
spectrum ranging from very favorable (highly positive) to very
unfavorable (highly negative). This means there are varying degrees of
liking or disliking, agreement or disagreement.
- Learned Nature: Attitudes are learned;
they are not innate or inherited. They are acquired through:
- Direct experience: Our own interactions
with objects, people, or situations.
- Social learning: Observing others, adopting
attitudes from family, friends, peers, and cultural norms.
- Information: Reading, media, education, and
communication.
- Universality: Attitudes are a universal
human characteristic. All people, regardless of their social
status, intelligence level, age, or background, possess attitudes. This
highlights their fundamental role in human cognition and interaction.
- Internal Mental Existence and Functions:
- An attitude resides within every person's mind.
It is a mental construct.
- Defines Identity: Attitudes help shape and
define our individual identity ("I am someone who values
honesty").
- Guides Actions: They provide a roadmap for
our behavior, influencing what we choose to do or not to do.
- Influences Judgment: Attitudes affect how
we perceive and evaluate other people, situations, and objects. Our
pre-existing attitudes bias our judgments.
- Observable Through Behavior: While the
feeling and belief components of an attitude are internal and invisible, a
person's attitude can often be inferred and viewed through their
resulting behavior. For example, an employee's positive attitude
towards teamwork might be observed through their active participation and
helpfulness in group projects.
- Shapes Perception and Behavior towards
Situations/Objects: Attitudes act as a lens through which we interpret
the world. They help us define how we see situations (e.g., viewing
a challenge as an opportunity vs. a threat) and, consequently, how we
behave towards that situation or object.
- Provides Internal Cognitions: Attitudes are
built upon and provide us with internal cognitions, which are our beliefs
and thoughts about people and objects. These cognitive elements are
the informational basis for our attitudes.
- Explicit and Implicit Forms: Attitudes can
exist in two forms:
- Explicit Attitude: These are attitudes that
we are consciously aware of. We can articulate them, and they
align with our stated opinions (e.g., "I consciously believe in
equal pay").
- Implicit Attitude: These are unconscious
attitudes that operate without our direct awareness. Despite being
unconscious, they can still affect our behaviors and judgments in
subtle but powerful ways (e.g., an implicit bias against a certain group
might influence hiring decisions without the hirer realizing it).
- Behavioral Causation: A primary feature of
attitudes is their capacity to cause us to behave in a particular way
toward an object or person. They serve as a predisposition to act.
- Grounded in Experience (Predicts Future
Behavior): An attitude often represents a summary or crystallization
of a person's past experiences. Therefore, an attitude that is grounded
in direct experience tends to predict future behavior more accurately
than attitudes formed through indirect means. For example, if you had a
direct negative experience with a specific software, your negative
attitude towards it will strongly predict your avoidance of it in the
future.
- Indicates Total Inclinations and Feelings:
An attitude broadly signifies the sum total of a person's inclinations
(tendencies) and feelings (emotions) towards a specific target.
- Multi-Dimensional Aspects: Attitudes possess
several measurable dimensions:
- Direction: This determines the orientation
of an individual's attitude – whether they are in favor of
(positive direction) the object or against it (negative
direction).
- Degree: This refers to the extent or
intensity to which an individual is in favor of or against the
object. It indicates how positive or negative the attitude is on the
continuum (e.g., slightly favorable vs. extremely favorable).
- Intensity: This signifies how strongly
and confidently an individual is able to express their viewpoint
about the particular object or situation. A high intensity suggests deep
conviction.
- Generality or Specificity: Attitudes can be
broad (e.g., "I like all classical music") or very specific
(e.g., "I specifically like Beethoven's 9th Symphony").
- Influenced by Demographics/Life Stages: Attitudes can be positive or negative and are often affected by factors like age, position (social or organizational), and education. For example, attitudes towards technology might vary significantly between different age groups or levels of education
Components of Attitude
Attitudes are complex mental
constructs, and psychologists typically break them down into three
interconnected components: In Organizational Behavior (OB), understanding these
components — Cognitive, Affective, and Behavioral (often called the ABC
model) — is crucial because they help explain why individuals think, feel, and
act the way they do in the workplace.
1. Cognitive Component
This component refers to the beliefs,
thoughts, and knowledge that we associate with an object, person, or
situation. It's the "thinking" part of an attitude.
- Opinion and Belief Segment: The cognitive
component represents an individual's opinion or belief about
something. It's rooted in a person's general knowledge and understanding.
- Facts, Generalizations, Stereotypes: These
cognitions often manifest as generalized statements or even stereotypes.
- Examples:
- "All babies are cute." (A
belief/generalization)
- "Smoking is harmful to health." (A
belief based on knowledge/information)
- "My boss is fair." (A belief about a
person)
- "This new software will improve
efficiency." (A belief about an object/system)
- Organizational Relevance: In an
organization, an employee's cognitive attitude towards a new policy might
be based on their belief about its impact on their workload, or their
belief about the company's intentions behind the policy. If they believe
the policy is beneficial, their cognitive component is positive.
2. Affective Component
This component deals with the emotional
or feeling segment of an attitude. It's the "feeling" part.
- Emotions and Feelings: It encompasses the
emotions, sentiments, or feelings that are evoked by an object or
situation. These can range from strong emotions like love or hate to
milder ones like joy, fear, excitement, or annoyance.
- Emotional Responses: This component is
related to statements that express or elicit emotional reactions.
- Examples using your text's examples:
- "I love all babies because they are
cute." (Expresses affection)
- "I hate smoking because it is
harmful to health." (Expresses strong aversion/dislike)
- "I feel excited about the new
project." (Expresses enthusiasm)
- "I am frustrated with the constant
changes." (Expresses annoyance)
- Organizational Relevance: This is crucial
for understanding employee job satisfaction. An employee who feels
happy and content with their job displays a positive affective attitude.
Conversely, feelings of resentment or anger towards management or specific
colleagues indicate a negative affective attitude.
3. Behavioral Component
This component refers to a
person's tendencies or intentions to behave in a particular way towards
an object, person, or situation. It's the "acting" or "intention
to act" part.
- Action Tendencies: It reflects the
predisposition or readiness to act. This can be either a short-term
reaction or a long-term intention.
- Intentions and Actions:
- Examples using your text's examples:
- "I cannot wait to kiss the baby."
(Intention to act based on love)
- "We better keep those smokers out of the
library." (Intention to act, possibly a discriminatory one,
based on dislike)
- "I will work extra hours to finish
this report." (Intention to put in effort)
- "I will complain to HR about this
unfair treatment." (Intention to voice displeasure)
- Organizational Relevance: This component is
directly observable and holds significant implications for employee
performance, attendance, turnover, and organizational citizenship
behaviors. For example, if an employee has a positive attitude (cognitive:
"this company is good for my career"; affective: "I love
working here"), their behavioral component might manifest as high
productivity, willingness to help colleagues, and low absenteeism.
Interconnection of Components:
It's important to remember that
these three components are interdependent and often influence each
other. While one component might dominate in a specific attitude, all three are
usually present to some degree. For example:
- Belief ("Smoking is harmful")
leads to a feeling ("I hate smoking"), which leads to an intention
to act ("I will avoid places where people smoke").
Sources of Attitude
Attitudes are not innate; they
are learned and developed over time through various experiences and influences.
Understanding the sources of attitudes is crucial in Organizational Behavior
(OB) because it helps managers comprehend why employees hold certain attitudes
and how these attitudes might be shaped or changed. The primary sources of
attitudes include:
1. Direct Personal Experience
This is one of the most powerful
and deeply impactful sources of attitude. When an individual directly interacts
with an attitude object (a job, a task, a colleague, a policy, etc.), the
nature of that experience significantly determines their attitude towards it.
- Formation: Attitudes formed through direct
personal experience tend to be strong and deeply held because the
individual has personally lived through the situation.
- Impact: If the personal experience is
favorable, a positive attitude will likely develop. If it's unfavorable, a
negative attitude will form.
- Resistance to Change: Attitudes based on
direct experience are often difficult to change, as they are rooted in
concrete, lived realities rather than abstract information.
- Example in OB:
- Scenario: An employee joins a new job,
having been recommended by a friend. Initially, they might have a neutral
or slightly positive attitude based on the friend's input.
- Direct Experience: However, if they find
the work repetitive, their supervisors overly demanding, and their
co-workers uncooperative, their direct experience with the job is
negative.
- Outcome: Consequently, they develop a
strong negative attitude towards their job, overriding any initial
positive expectations. This attitude, formed from their firsthand
negative experience, would be hard for management to shift without
significant changes in the job environment.
2. Association
Attitudes can also be formed or
transferred through association. This occurs when an individual encounters a
new attitude object that is linked or connected in their mind with an older,
pre-existing attitude object. The attitude towards the older object then
transfers to the new one.
- Mechanism: This often happens through a
process similar to classical conditioning, where a neutral object becomes
associated with a liked or disliked one, taking on the emotional valence
of the latter.
- Impact: If the association is with something
positive, a favorable attitude is likely to be transferred. If with
something negative, an unfavorable attitude might be transferred.
- Example in OB:
- Scenario: A new worker (new attitude
object) consistently spends time with an experienced worker (old attitude
object) who is highly regarded by the supervisor. The supervisor already
has a strong positive attitude towards the experienced worker due to
their performance and conduct.
- Association: The supervisor, through this
constant positive association, begins to view the new worker favorably as
well, even before observing much of the new worker's individual
performance. The positive attitude towards the "old worker" has
been transferred to the "new worker" simply due to their
perceived association. This is a common phenomenon that can lead to
initial biases (positive or negative) towards new hires.
3. Social Learning
Social learning is a profound
source of attitude formation, where individuals acquire attitudes by observing,
imitating, and interacting with others within their social environment. This
learning can be direct (through explicit teaching or reinforcement) or indirect
(through observation). Key agents of social learning include:
- Family
- First Influencers: The family is usually
the earliest and most significant source of attitudes. Children learn
attitudes towards work, authority, money, education, and various social
groups from their parents and immediate family members.
- Example: A child growing up in a household
where parents constantly complain about their jobs might develop a
negative attitude towards work in general.
- Peer Group
- Conformity and Acceptance: As individuals
grow, peer groups (friends, colleagues, social circles) become
increasingly influential. People often adopt attitudes that are common
within their desired peer group to gain acceptance and approval.
- Example: In a workplace, if the dominant
peer group has a cynical attitude towards management, a new team member
might gradually adopt similar attitudes to fit in.
- Neighborhood
- Local Norms: The immediate community and
neighborhood can instill attitudes related to civic responsibility,
cleanliness, safety, and local governance through shared experiences and
community norms.
- Example: A person growing up in a community
with strong civic engagement might develop a positive attitude towards
volunteering and community service.
- Society
- Cultural Values and Norms: Broad societal
values, cultural norms, media, and public discourse significantly shape
attitudes towards various issues (e.g., gender roles, environmentalism,
social justice, work-life balance).
- Example: Societal attitudes towards
automation and AI can influence individual employees' attitudes towards
adopting new technologies in the workplace.
- Economic Conditions
- Impact on Security and Opportunity: The
prevailing economic conditions (e.g., recession, boom, job market
stability) can strongly influence attitudes towards job security, career
advancement, risk-taking, and financial incentives.
- Example: During an economic downturn,
employees might develop a more conservative attitude towards career
changes and prioritize job security over higher pay.
- Institutional Factors
- Workplace Environment: The organizational
environment itself, including its policies, leadership style, reward
systems, organizational culture, and communication practices,
significantly shapes employee attitudes.
- Examples:
- Fairness of Policies: Unfair promotion
policies can foster negative attitudes towards management.
- Leadership Behavior: A supportive and
transparent leader can cultivate positive attitudes towards the
organization.
- Reward Systems: Equitable reward systems
can lead to positive attitudes towards performance management.
- Organizational Culture: A culture that
values innovation will encourage positive attitudes towards
experimentation and risk-taking.
In OB, recognizing these diverse
sources helps managers to:
- Understand Resistance: Identify why certain
attitudes (e.g., resistance to change) exist.
- Intervene Effectively: Design interventions
(e.g., training, communication, policy changes, leadership development)
that target the specific sources influencing attitudes.
- Foster Positive Attitudes: Proactively create environments and experiences that encourage the development of attitudes beneficial to both the employees and the organization
Attitudes, Opinions, and
Beliefs: Distinguishing Interconnected Concepts
While the terms attitudes opinions,
and beliefs are often used interchangeably in everyday language, in the
field of Organizational Behavior and psychology, they represent distinct yet
interconnected concepts. Understanding their nuances is crucial for a precise
comprehension of human thought and behavior.
1. Attitude
An attitude is a mental and
neural state of readiness, organized through experience, exerting a
directive or dynamic influence upon an individual's response to all objects and
situations with which it is related. It's essentially how you view other
people or circumstances based on your values and beliefs. It encompasses
the overall positive or negative feeling, thought, and behavioral tendency
towards an object.
- Key Characteristics:
- It's a generalized predisposition to react
in some way (favorably or unfavorably) towards objects or concepts.
- It is a complex combination of personality,
beliefs, values, behaviors, and motivations.
- It helps define our identity, guide our actions,
and influence how we judge people.
- While internal, it can be inferred from resulting
behavior.
- It includes affective (feeling), cognitive
(thinking), and behavioral (action tendency) components.
- Example: A general positive feeling and
predisposition to support environmental conservation efforts.
2. Opinion
An opinion is generally the expression
of one's judgment of a particular set of facts or an evaluation of the
circumstances presented to them. Thurston defines opinions as the
expression of attitudes. Kolasa notes that an opinion is a response to a
specifically limited stimulus, but this response is certainly influenced by the
individual's underlying predisposition, i.e., their attitude structure.
- Key Characteristics:
- Expression of Judgment: It's an articulated
judgment or evaluation.
- Specific Focus: Unlike attitudes, which
tend to be generalized, opinions tend to be focused on more specific
aspects of an object or concept.
- Influenced by Attitudes: Opinions are
undoubtedly influenced by underlying attitudes; attitudes are fundamental
to opinions.
- Changeable: Kolasa's view suggests opinions
are often more changeable evaluations of minor or transitory events
compared to beliefs.
- Measurement Basis: The measurement of
attitudes is often based on the expressions of opinions (e.g., in
surveys, asking for opinions on specific work situations to gauge a
general attitude towards the workplace).
- Example: If your general attitude towards
environmental conservation is positive, your opinion on a specific
government policy about single-use plastics might be "I think the
new plastic ban is a necessary step."
3. Belief
A belief is something that a
person holds as being true. It is an "enduring organization of
perceptions and cognitions about some aspects of an individual's world."
Beliefs are hypotheses concerning the nature of objects, particularly
concerning one's judgment of the probability regarding their nature.
- Key Characteristics:
- Cognitive Component of Attitude: In a
fundamental sense, belief is the cognitive component of attitude,
reflecting how an object is perceived.
- Perceived Truth: It's a conviction about
the truth or existence of something, often formed from experiences,
culture, background, or education.
- Stronger and More Firm: Kolasa observes
that beliefs are stronger than opinions; we hold them more firmly
than the more changeable evaluations represented by opinions. They are
less affected by fundamental "pro" or "con" positions
within attitudes.
- Example: "I believe that climate change
is a real and urgent threat." This is a fundamental conviction that
underlies your attitude and opinions on environmental issues.
Conceptual Differences and
Overlap:
Feature |
Attitude |
Opinion |
Belief |
Nature |
Overall Positive /negative
feeling, thought, and action tendency; a generalized predisposition. |
Expression of judgment or
evaluation of specific facts/circumstances. |
Something a person holds as
being true; an enduring cognitive conviction. |
Focus |
Broader, covers a general
object or concept. |
More specific, focused on
particular aspects or events. |
Fundamental convictions about
the nature of objects or reality. |
Stability |
Relatively stable, but can
change. |
More changeable; responses to
specific, often temporary, stimuli. |
Strongest and most firmly held;
less easily affected than opinions. |
Relationship |
Underlies opinions and is
influenced by beliefs. |
An expression of an underlying
attitude. |
Cognitive component of
attitude; provides the foundation for attitudes and opinions. |
Example |
"I generally like electric
vehicles." |
"I think the government's
latest EV subsidy program is effective." |
"I believe electric
vehicles are crucial for a sustainable future." |
Types of attitudes at workplaces
1. Job Satisfaction
Definition: Job satisfaction is a pleasurable or positive emotional state resulting from the appraisal of one's job or job experiences. It reflects how much an individual likes their job.
- Key Aspects:
- Contentment Level: The degree of happiness
and fulfillment a person feels about their work.
- Perception-Based: It's largely subjective,
based on an individual's perception of various job facets (pay, work
environment, colleagues, supervision, opportunities for growth, work-life
balance).
- Positive vs. Negative: High job
satisfaction means positive attitudes towards the job; dissatisfaction
means negative attitudes.
- Impact on OB:
- Productivity: Satisfied employees are
generally more productive, motivated, and willing to exert extra effort.
- Retention: Higher job satisfaction leads to
lower turnover rates and reduced absenteeism.
- Customer Service: Satisfied employees often
provide better customer service.
- Well-being: Contributes to an employee's
overall well-being and reduces stress.
2. Job Involvement
Definition: Job
involvement refers to the degree to which an individual psychologically
identifies with their job and considers their perceived performance level
important to their self-worth.
- Key Aspects:
- Psychological Identification: A strong
personal connection to one's job, seeing it as central to one's identity.
- Self-Worth Link: The belief that performing
well in their job significantly contributes to their self-esteem and
sense of value.
- Beyond Satisfaction: While related, job
involvement is distinct from job satisfaction. One might be satisfied
with their job (e.g., good pay, pleasant colleagues) but not deeply
involved (not seeing it as central to who they are).
- Impact on OB:
- Performance: Highly involved employees are
more likely to dedicate themselves to their tasks and perform better.
- Retention: Correlates with lower
absenteeism and, more consistently, lower resignation rates.
- Initiative: These employees often show
greater initiative and a willingness to go beyond their formal job
descriptions.
3. Organizational Commitment
Definition: Organizational
commitment is the emotional attachment an employee has to their organization,
their identification with its goals and values, and their desire to remain a
member of the organization.
- Key Aspects (Three-Component Model by Meyer
& Allen):
- Affective Commitment: Emotional attachment
and identification with the organization ("I want to
stay"). Employees stay because they genuinely like the organization,
its mission, and its values.
- Continuance Commitment: Based on the costs
associated with leaving the organization ("I need to
stay"). Employees stay because they perceive high economic (e.g.,
losing benefits, pension) or social costs (e.g., breaking social ties) of
leaving.
- Normative Commitment: Feeling of obligation
to remain with the organization ("I ought to stay").
Employees stay due to a sense of moral obligation, perhaps because the
organization invested in them (e.g., training) or out of loyalty.
- Impact on OB:
- Retention: A primary driver of employee
retention across all three types, though affective commitment is
generally the most desirable for long-term positive outcomes.
- Loyalty: Committed employees are more loyal
and willing to advocate for the organization.
- Effort and Performance: Affectively
committed employees are often more engaged and willing to exert
discretionary effort for the organization's success.
- Absenteeism: Lower rates of absenteeism.
4. Employee Engagement
Definition: Employee
engagement is the level of an employee's involvement with, commitment to, and
enthusiasm for their work and workplace. Engaged employees are fully absorbed
by and enthusiastic about their work and so take positive action to further the
organization's reputation and interests.
- Key Aspects:
- Beyond Satisfaction: Often seen as a
deeper, more active state than mere job satisfaction. An employee can be
satisfied but not engaged.
- Passion and Connection: Engaged employees
feel a strong emotional and psychological connection to their work, their
team, and the organization's goals.
- Behavioral Manifestations: They are
motivated to contribute, take initiative, go the extra mile, and are
advocates for their organization.
- Impact on OB:
- Productivity and Innovation: Highly engaged
teams show significantly higher productivity and are more innovative.
- Profitability: Strong links to increased
profitability and financial performance.
- Retention and Absenteeism: Lower turnover
and absenteeism.
- Customer Satisfaction: Engaged employees
often translate to better customer experiences.
5. Perceived Organizational
Support (POS)
Definition: Perceived
organizational support (POS) is the degree to which employees believe their
organization values their contributions and cares about their well-being.
- Key Aspects:
- Reciprocity: It's based on the idea of
social exchange – if employees feel supported, they are more likely to
reciprocate with positive attitudes and behaviors.
- Indicators: Employees infer POS from
various organizational actions, such as fair treatment, supervisor
support, recognition, and opportunities for growth.
- Impact on OB:
- Commitment and Satisfaction: Strong
positive correlation with organizational commitment and job satisfaction.
- Performance: Linked to higher job
performance.
- Reduced Withdrawal: Lower burnout, stress,
intentions to leave, and actual turnover.
- Citizenship Behaviors: Increases
organizational citizenship behaviors (going above and beyond).
6. Attitudes Towards Workplace
Civility/Incivility
Definition: These
attitudes relate to an individual's perception and feelings about the level of
respect, courtesy, and professionalism (civility) or rudeness, disrespect, and
aggressive behavior (incivility) within their workplace.
- Key Aspects:
- Civility: A positive attitude towards a
respectful and polite work environment.
- Incivility: A negative attitude arising
from experiences of low-intensity deviant behaviors like ignoring,
gossiping, or condescending remarks.
- Impact on OB:
- Morale and Well-being: High incivility
leads to negative attitudes, stress, emotional exhaustion, and lower
morale.
- Productivity and Performance: Can
significantly decrease focus, attention to detail, and overall
performance.
- Trust and Collaboration: Erodes trust among
colleagues and management, hindering collaboration and communication.
- Turnover: Employees subjected to incivility
are more likely to experience lower job satisfaction and have intentions
to leave the organization.
Attitudes are fascinating
because, while they provide stability and predictability to our social world,
the world itself is constantly changing. This creates a paradox: people need
stable attitudes, yet they must also be flexible enough to change their
attitudes when situations demand it.
In an organizational context, attitude
change is particularly important because attitudes directly influence
behavior, and organizations often desire specific behaviors from their members
to achieve goals. Organizations, therefore, employ various techniques to
encourage attitude change, ensuring employee behavior aligns with
organizational requirements.
However, the effectiveness of any
attitude change technique hinges on understanding a few fundamental factors:
- The characteristics of the attitudes themselves:
Are they strongly held? Based on direct experience?
- The personality of the attitude holder: Is
the individual open to change? Do they respond well to authority?
- The group affiliation of the attitude holder:
Do their attitudes align with their peer group? How strong is their
identification with that group?
While various theories of
attitude formation and change exist, for effective change, it's crucial to
adequately consider these three basic factors.
Methods
of Attitude Change
There are several methods through
which positive changes in attitudes can be brought about. Cohen suggested four
key methods:
- Communication of Additional Information
- How it works: Providing new, relevant, and
credible information can challenge existing beliefs and cognitions,
thereby leading to a change in attitude. If people are given facts that
contradict their current views, they might re-evaluate.
- Example in OB: An employee might have a
negative attitude towards a new software system because they believe it's
too complex. If management provides clear data showing how the new system
simplifies tasks and saves time for others, their cognitive component
might shift, leading to a more positive attitude.
- Approval and Disapproval of a Particular
Attitude
- How it works: Social reinforcement plays a
strong role. When a particular attitude is explicitly approved or
disapproved of by respected figures (like leaders) or by social norms,
individuals may adjust their attitudes to gain acceptance or avoid
negative consequences.
- Example in OB: If a manager consistently
praises and rewards team members who demonstrate a proactive attitude
towards customer service, and subtly shows disapproval for passive
approaches, employees are more likely to adopt the desired proactive
attitude.
- Group Influence
- How it works: Attitudes are heavily shaped
by the groups to which individuals belong or aspire to belong. Group
norms, peer pressure, and the desire for conformity can powerfully
influence individual attitudes.
- Example in OB: If a team collectively
adopts a positive attitude towards adopting a new agile methodology,
individual members who initially might have been resistant are likely to
shift their attitude to align with the group's stance. This is
particularly strong in cohesive teams.
- Inducing Engagement in Discrepant Behavior
- How it works: Sometimes, changing behavior
first can lead to a change in attitude. When individuals are induced to
engage in behaviors that contradict their current attitudes, they may
experience cognitive dissonance (a psychological discomfort). To reduce
this dissonance, they might change their attitude to match their
behavior.
- Example in OB: An employee might have a
negative attitude towards a new recycling initiative. If the organization
mandates their participation in a recycling team (discrepant behavior),
over time, the act of recycling and discussing its benefits might lead
them to genuinely develop a more positive attitude towards environmental
sustainability.
Managerial Actions for
Attitude Change in Organizations:
From an organizational
perspective, managers can take specific actions, often leveraging Cohen's
methods, to facilitate attitude change among their members:
- Group Action
- Managerial Approach: Encourage collective
participation in activities that promote desired attitudes. This includes
team-building exercises, cross-functional projects, and shared
problem-solving.
- Rationale: By fostering a sense of shared
purpose and collective identity, managers can leverage group influence to
shape attitudes. When a group starts exhibiting a desired behavior or
attitude, individual members are more likely to conform.
- Persuasion Through Leadership
- Managerial Approach: Leaders act as role
models and communicators. They can persuade employees by demonstrating
the desired attitudes themselves, articulating a compelling vision, and
consistently communicating the rationale behind changes.
- Rationale: Employees often look to their
leaders for cues on appropriate attitudes and behaviors. A trusted and
charismatic leader can significantly influence attitudes through their
credibility and persuasive communication.
- Persuasion Through Communication
- Managerial Approach: Managers can use
various communication channels (meetings, memos, town halls, one-on-one
discussions) to provide clear, consistent, and credible information that
supports the desired attitude change. This addresses the cognitive
component of attitudes.
- Rationale: By providing additional,
well-reasoned information, addressing concerns, and clarifying
misunderstandings, managers can challenge negative beliefs and build a
cognitive foundation for new, positive attitudes.
- Influence of Total Situation
- Managerial Approach: This involves creating
an overall work environment (the "total situation") that
supports and reinforces the desired attitudes. This is a holistic
approach encompassing changes in policies, reward systems, organizational
culture, and job design.
- Rationale: If the entire context of the workplace (e.g., performance appraisals reward collaboration, job roles are redesigned to be more empowering) consistently supports a new attitude, it becomes easier for individuals to adopt it. This approach often induces engagement in discrepant behavior naturally by creating a context where the desired behavior is the most logical or rewarded response.
Theories of Attitude Formation
Attitudes are not inborn; they
are acquired and shaped throughout our lives. Broadly, theories of attitude
formation can be classified into several categories, including:
- Cognitive Consistency Theories
- Functional Theories
- Social Judgment Theories (and other learning
theories like Social Learning, Classical, and Operant Conditioning, which
we've discussed before but are sometimes grouped separately from these
three main categories.)
1. Cognitive Consistency
Theories
This group of theories is based
on the fundamental premise that people seek consistency among their
attitudes, and between their beliefs and their behavior. Humans are
generally uncomfortable with inconsistency (or "incongruence" or
"dissonance") and are motivated to reduce this discomfort.
- Core Idea: Individuals strive to reconcile
divergent attitudes and align their attitudes with their behaviors to
appear rational and consistent to themselves and others.
- Mechanism: When an inconsistency arises
(e.g., holding two conflicting beliefs, or having an attitude that doesn't
match a behavior), psychological forces are triggered to restore an equilibrium
state where attitudes and behavior are once again consistent.
- How Dissonance is Reduced: This can be
achieved by:
- Altering the attitude: Changing one's
belief or feeling.
- Altering the behavior: Changing one's
actions.
- Developing a rationalization/justification:
Creating new cognitions or reinterpreting existing ones to make the
inconsistency seem less severe or more logical.
- Focus: Cognitive consistency theories
specifically address inconsistencies that occur between related beliefs,
pieces of knowledge, and evaluations about a particular object or issue.
- Common Goal: Although these theories differ
in specifics, their shared objective is to explain how individuals reduce
inconsistency and return to a state of psychological balance.
Within this grouping, there are
four important theories:
A. Balance Theory - F. Heider
Heider's Balance Theory provides
a basic model for understanding consistency in relationships involving a
person, another person, and an attitude object. It focuses on the consistency
in judgments of people and/or issues that are linked by some form of relationship.
- Three Elements in Attitude Formation:
- The Person (P): The individual whose
attitudes are being analyzed.
- The Other Person (O): Another individual
involved in the relationship.
- The Impersonal Entity (X): An attitude
object, an idea, an event, or a thing.
- Two Types of Relationships:
- Sentiment Relations: Feelings or affective
ties (liking/disliking, loving/hating). These can be positive (+) or
negative (-).
- Unit Relations: Perceptions that two
elements belong together or are associated (e.g., ownership,
cause-effect, similarity, common fate). These can also be positive (+)
(belonging together) or negative (-) (not belonging together).
- Balance vs. Imbalance:
- Balanced State (Stable): Exists if:
- All three relations are positive (P likes O, O
likes X, P likes X).
- Two relations are negative, and one is positive
(e.g., P dislikes O, O dislikes X, P likes X). The "enemy of my
enemy is my friend" scenario.
- Imbalanced State (Unstable): Occurs if:
- All three relations are negative.
- Two relations are positive, and one is negative
(e.g., P likes O, O likes X, but P dislikes X).
- Motivation for Change: When an imbalanced
state arises, it creates psychological tension, motivating the person (P)
to restore balance cognitively by changing one or more of the relations
(attitudes or perceptions of association).
- Example (from your text):
- Initial Imbalance:
- Person (P): You (the individual)
- Other (O): Your Father
- Object (X): Maruti Car
- Relations:
- P likes O (You like your Father) → Positive
Sentiment
- O likes X (Father likes Maruti car, evident by
gifting it) → Positive Sentiment
- P dislikes X (You believe Indian cars,
including Maruti, are inferior) → Negative Sentiment
- This is an imbalanced state (two positives, one
negative).
- Restoring Balance: To reduce the tension,
you will likely change one of the relations:
- Change attitude towards Maruti (X): Start
saying, "Maruti car is not so bad" (changing P-X from negative
to positive). This is the most common resolution.
- Change attitude towards Father (O):
Develop a negative sentiment towards your father (less likely and
socially undesirable).
- Change perceived unit relation: Convince
your father to change his attitude and give you an imported car
(changing O-X relation or the unit relation of ownership).
- The theory predicts that people tend to perceive
others and objects linked to them in a way that creates a balanced
system.
B. Congruity Theory - C.E.
Osgood and P.H. Tannenbaum
Congruity theory is similar to
Balance Theory but specifically focuses on the evaluation (positive/negative
ratings on a scale) of a source and a concept when they are
linked by an assertion (associative or dissociative).
- Core Idea: It predicts how much attitude
change occurs in both the source and the concept when there's an
inconsistency in their evaluations after an assertion links them.
- Congruity vs. Incongruity:
- Congruity (Stable): Exists when a source
and concept that are positively associated have exactly the same
evaluations (e.g., a highly liked celebrity endorses a highly liked
brand). Or, when a source and concept negatively associated have exactly
the opposite evaluations.
- Incongruity (Unstable): Occurs when there's
a mismatch in evaluations based on the assertion (e.g., a highly liked
celebrity endorses a disliked product, or a disliked celebrity endorses a
liked product).
- Motivation for Change: Incongruity creates
an unstable state that leads to attitude change. The theory provides a
formula to predict how much the attitude towards the source and the
concept will change to achieve congruity.
- Example: If your favorite athlete (Source,
high positive evaluation) endorses a brand of running shoes (Concept,
which you currently view neutrally), your attitude towards the shoes might
become more positive to achieve congruity. The athlete's positive evaluation
"rubs off" on the shoes.
C. Affective-Cognitive
Consistency Theory (भावात्मक-संज्ञानात्मक संगतता
सिद्धांत) - M.I. Rosenberg
This theory is concerned with the
consistency between a person's overall attitude or affect (feeling)
towards an object/issue and their beliefs (cognition) about its
relationship to their broader values. It primarily focuses on internal changes
within the individual when an attitude is altered.
- Core Idea: The affective (emotional)
component of an attitude tends to be consistent with its cognitive
(belief) component. If these two components are inconsistent,
psychological discomfort arises, motivating a change in one or both to
restore consistency.
- Postulates:
- A person's affect towards an attitude object
(their overall evaluation) tends to be consistent with its cognitive
structural components (their beliefs about its attributes and relation to
values).
- When inconsistency exceeds a certain tolerance
level, the individual is motivated to reduce it by changing one or both
components.
- Crucially, the theory suggests that changes in
the affective component can produce changes in the cognitive component
to achieve consistency (e.g., if you start feeling good about something,
you might start believing more positive things about it).
- Persuasive communication can also be used
to change attitudes by re-evaluating the goals or values themselves
(e.g., convincing someone that a certain object aligns with a value they
hold).
- Example: An employee might intellectually
believe that a new, challenging project will be good for their career
development (positive cognition). However, they might feel overwhelmed and
anxious about the workload (negative affect). This inconsistency creates
discomfort. To resolve it, they might either reduce their anxiety
(affective change) or convince themselves that the career benefits aren't
worth the stress (cognitive change).
D. Cognitive Dissonance Theory - Leon Festinger
Proposed in the late 1950s, this
is one of the most influential theories of cognitive consistency. Dissonance
simply means inconsistency. Cognitive dissonance refers to any
incompatibility an individual perceives between two or more of their attitudes,
or between their behavior and attitudes.
- Core Idea: Festinger argued that any form of
inconsistency is psychologically uncomfortable, and individuals are
motivated to reduce this dissonance and the associated discomfort. People
seek a stable state with minimum dissonance because complete avoidance is
impossible.
- Motivation to Reduce Dissonance depends on three
factors:
- Importance of Elements: The more important
the attitudes or behaviors creating the dissonance are to the individual,
the greater the pressure to reduce the imbalance. (e.g., dissonance about
a core value is more uncomfortable than about a minor preference).
- Perceived Influence: The degree of control
or influence the individual believes they have over the elements causing
the dissonance. If they feel they had no choice in the inconsistent
behavior, dissonance might be less.
- Rewards Involved: The rewards (or
punishments) that may be associated with the dissonance. High external
rewards for performing a dissonant behavior can sometimes reduce the
perceived need for attitude change, as the reward justifies the behavior.
(e.g., "I did it for the money," not because I like it).
- Methods to Reduce Dissonance:
- Change Behavior: Altering one's actions to
align with the attitude (e.g., if you hate your job, quit).
- Change Attitude: Modifying one's attitude
to fit the behavior (e.g., if you can't quit your job, convince yourself
you actually like it).
- Rationalize/Justify: Adding new cognitions
or reinterpreting existing ones to make the inconsistent elements seem
compatible (e.g., "This job isn't so bad, it gives me flexible
hours").
- Example: An employee (attitude) believes in
being punctual but frequently arrives late for work (behavior). This
creates dissonance. To resolve it, they might:
- Start coming to work on time (change behavior).
- Change their attitude (e.g., "Punctuality
isn't that important in this job," or "Being late gives me
extra time to plan").
- Rationalize (e.g., "The traffic is just too
unpredictable, it's not my fault").
Functional Theory: Understanding the "Why" Behind Attitudes
Functional theories primarily
focus on the purposes that attitudes serve for individuals. They delve
into how attitudes help people fulfill their psychological and social needs,
acting as tools for navigating the world and achieving personal goals.
At its core, functional theory
considers how attitudes and the efforts put into them are intrinsically linked
to an individual's underlying motivational structure.
This theory concentrates on two
main aspects:
- The meaning of the influence situation: This
involves understanding the types of motives (e.g., desires, needs, goals)
that a particular situation arouses in an individual.
- The individual's method of coping and achieving
goals: This looks at how people use their attitudes to deal with
situations and reach their objectives effectively.
A crucial insight from functional
theory is that understanding the specific function an attitude serves is
vital for any attempt to change that attitude. A method effective for
changing an attitude serving one function might be completely ineffective for
an attitude serving a different function.
Katz's Functional Approach to
Attitudes
Daniel Katz is the most
prominent figure associated with functional theory, specifically for his work
on attitudes. He proposed four personality functions of attitudes:
- Utilitarian Function (Instrumental Function):
- Purpose: Attitudes serve this function when
they help individuals maximize rewards and minimize punishments. People
develop positive attitudes towards objects or actions that bring them
pleasure or benefit, and negative attitudes towards those that bring pain
or cost.
- Example: A consumer develops a positive
attitude towards a specific brand of smartphone because it consistently
offers good value for money and reliable performance, leading to a
rewarding experience.
- Knowledge Function:
- Purpose: Attitudes serve as mental
shortcuts or frameworks that help individuals organize and make sense of
the complex information in their environment. They provide structure,
meaning, and predictability, reducing uncertainty.
- Example: Someone forms an attitude about a
particular political ideology (e.g., conservative or liberal) as a way to
understand various social and economic issues and predict how different
policies might impact society.
- Ego-Defensive Function:
- Purpose: Attitudes serve to protect an
individual's self-esteem or to justify actions, thoughts, or feelings
that might otherwise be threatening or socially unacceptable. They shield
the ego from internal or external threats.
- Example: A student who performs poorly on
an exam might develop a negative attitude towards the subject itself or
the teacher ("the teacher is unfair," "the subject is
useless") to protect their self-image from the threat of failure.
- Value-Expressive Function:
- Purpose: Attitudes allow individuals to
express their core values, self-concept, and central beliefs. They are a
means for people to assert who they are and what they stand for.
- Example: An environmental activist adopts a
strong pro-sustainability attitude and participates in rallies because it
allows them to outwardly express their deeply held values regarding
ecological preservation.
Attitude change, according to
Katz, often occurs when there is a perceived discrepancy between the
existing attitude's function and the individual's current needs. This prompts
the individual to seek strategies to resolve this disparity and facilitate an
attitude shift.
Despite its foundational
importance, Katz's functional theory has not stimulated a vast amount of
subsequent research, with the notable exception of studies focusing on changing
ego-defensive attitudes.
Kelman's Processes of Attitude
Formation and Change
Herbert Kelman offered a
complementary perspective on the functional approach, distinguishing three
distinct processes through which attitudes are formed and changed, particularly
in social influence situations:
- Compliance
- Mechanism: An attitude is formed or changed
primarily to gain a favorable impression from another person or
group, or to avoid punishment. The individual publicly agrees but may
privately disagree.
- Nature of Change: Primarily a change in
behavior only; beliefs remain unchanged.
- Acceptance: Public, not private acceptance.
- Strength: A weak form of conformity.
- Duration: Temporary, dependent on
the presence of the influencing group or individual.
- Motive: Desire for group acceptance, or to
gain rewards/avoid punishment.
- Identification
- Mechanism: A person forms or changes their
attitude because this adoption helps them establish or maintain a
positive, self-defining relationship with an influencing agent (e.g.,
a admired person, a desirable group). The individual genuinely wants to
be like or belong to the group.
- Nature of Change: Change in behavior and
beliefs.
- Acceptance: Public and private acceptance.
- Strength: A strong form of conformity.
- Duration: Temporary, dependent on
the continued importance of the group membership or relationship.
- Motive: Desire to fit in, to be like the
influencing agent/group.
- Internalization
- Mechanism: An attitude is adopted because
it is congruent with one's overall value systems. The individual
truly believes the new attitude is correct and consistent with their
personal beliefs and values.
- Nature of Change: True conformity,
involving a fundamental change in both behavior and beliefs.
- Acceptance: Public and private acceptance.
- Strength: A strong form of conformity.
- Duration: Permanent, as it is not
dependent on group membership or external approval, but integrated into
one's self-concept.
- Motive: Done because of the belief that the
attitude or group's position is correct and aligns with one's core
values.
Its developed primarily by Muzafer
Sherif and Carl Hovland in the early 1960s, is a self-persuasion
theory that explains how individuals perceive and evaluate persuasive messages
based on their existing attitudes. It suggests that when confronted with new
ideas or arguments, people compare them to their current viewpoint to determine
their acceptability.
Essentially, SJT posits that
attitude change is not a simple, linear process. Instead, it's influenced by
the recipient's pre-existing attitude on a given topic, particularly how
personally involved they are with the issue.
Here are the core concepts of
Social Judgment Theory:
- Anchor Position: This is an individual's
most preferred position or viewpoint on a particular issue. It serves as a
personal reference point against which all new information or persuasive
messages are judged.
- Latitudes of Judgment: Instead of just
having a single attitude, SJT suggests that individuals have three zones
or "latitudes" on a continuum of possible positions regarding
any given issue:
- Latitude of Acceptance (LOA): This is the
range of positions or statements on an issue that an individual finds
acceptable, reasonable, or agreeable. Messages falling within this
latitude are likely to be assimilated and lead to attitude change.
- Latitude of Rejection (LOR): This is the
range of positions or statements that an individual finds unacceptable,
objectionable, or highly disagreeable. Messages falling within this
latitude are likely to be contrasted and rejected, potentially leading to
a "boomerang effect" where the attitude moves further away from
the advocated position.
- Latitude of Non-Commitment (LNC): This is
the range of positions or statements that an individual neither accepts
nor rejects. They are neutral or undecided about these positions.
Messages in this latitude have the greatest potential for persuasion if
presented effectively.
- Ego-Involvement: This is arguably the most
crucial concept in SJT. It refers to the degree to which an issue is
personally relevant, important, or central to an individual's self-concept
and values.
- High Ego-Involvement: When an issue is
highly ego-involved, an individual tends to have:
- A smaller Latitude of Acceptance (they
are less open to differing views).
- A larger Latitude of Rejection (they are
more likely to dismiss opinions that deviate from their anchor).
- A smaller Latitude of Non-Commitment
(they have strong opinions and are less neutral).
- This makes them harder to persuade, as
even small discrepancies from their anchor might fall into their
latitude of rejection. Persuasion attempts that fall within the LOR will
likely be rejected, and might even strengthen the original attitude
(boomerang effect).
- Low Ego-Involvement: When an issue is low
in ego-involvement, an individual tends to have:
- A larger Latitude of Acceptance.
- A smaller Latitude of Rejection.
- A larger Latitude of Non-Commitment.
- This makes them easier to persuade, as
they are more open to considering different viewpoints.
- Assimilation and Contrast Effects:
- Assimilation Effect: Occurs when a
persuasive message falls within an individual's Latitude of Acceptance
and is perceived as being closer to their anchor position than it
actually is. This makes the message seem more acceptable and increases
the likelihood of attitude change in the direction of the message.
- Contrast Effect: Occurs when a persuasive
message falls within an individual's Latitude of Rejection and is
perceived as being farther from their anchor position than it actually
is. This makes the message seem more disagreeable and reinforces the
individual's existing attitude, possibly even pushing it further away
from the advocated position (boomerang effect).
How Persuasion Works (or
Fails) in SJT:
SJT suggests that for a
persuasive message to be effective, it must:
- Fall within the receiver's Latitude of
Acceptance or, ideally, the Latitude of Non-Commitment.
- Be moderately discrepant from the
individual's anchor position. If it's too close, it might be assimilated
and seen as no different from their current view. If it's too far (in the
LOR), it will be contrasted and rejected.
Therefore, effective persuasion
often involves:
- Gradual change: Instead of trying to shift
someone's attitude dramatically, persuade them in small increments that
keep the message within their LOA or LNC.
- Understanding the audience's anchor:
Tailoring messages to the specific pre-existing attitudes and
ego-involvement levels of the target audience is key.
Examples:
- Climate Change Debate:
- A person highly ego-involved in environmental
activism (strong pro-climate action anchor) will have a narrow LOA and
wide LOR for messages denying climate change. Any message suggesting
climate change is a hoax will fall into their LOR and be
contrasted/rejected.
- A person with low ego-involvement (e.g., someone
who hasn't thought much about it) might have a broad LNC. They might be
open to information from either side and more easily persuaded by
well-reasoned arguments that fall within their non-committal range.
- Political Campaigns: Political strategists often try to craft messages that are slightly different from a target voter's current stance but still within their latitude of acceptance, rather than presenting extreme views that might push voters into their latitude of rejection.
Values
Values are the deeply ingrained thoughts
and priorities of an individual that fundamentally determine their actions.
They act as an internal compass, guiding a person's perceptions of what is right
and wrong, desirable and undesirable.
Key Characteristics of Values:
- Deep-Rooted and Stable: Values are
profoundly embedded within an individual's psyche. Unlike more transient
opinions, values are remarkably steady and tend to last throughout a
person's entire life. This deep-rootedness means they are resistant to
casual change.
- Reflected in Behavior: Values have a
pervasive impact. They are not just abstract ideas; they are visibly reflected
in a person's behavior, as well as in their motivation, perception,
and overall personality. Individuals consistently behave in ways
that are in agreement with their values.
- Learned Early: The impact of values on an
individual's life is profound because they are primarily learned during
the very initial years of one's development. This early acquisition
contributes to their deep embedding.
- Eternal Perceptual Framework: A person's
"value system" is essentially an enduring framework through
which they perceive the world. This framework significantly affects how
an individual behaves in various situations.
- Distinction from Attitudes: While values and
attitudes are closely related and often influence each other, a key
distinction is that values are more enduring and deep-rooted than
attitudes. Attitudes can be seen as specific expressions of underlying
values.
Understanding the
Relationship: Beliefs, Values, and Attitudes
The provided text clarifies the
hierarchical and interconnected nature of these concepts:
- Beliefs :
- An idea or conviction that a person holds as
being true.
- They are formed from an individual's experiences,
culture, background, or education.
- Can be accepted as true without necessarily
requiring factual proof.
- Values :
- A long-lasting belief about what is important
or desirable.
- They represent a person's own set of principles
that they consider of great importance.
- Often serve as the fundamental basis for major
life choices.
- Attitudes
- How you view or feel towards other people or
circumstances, largely based on your underlying values and beliefs.
- A way of thinking or feeling with regards to
someone or something.
In essence: Beliefs are
the building blocks. Values are the core, important beliefs that guide us.
Attitudes are the outward expressions or predispositions based on those
underlying values and beliefs.
The Value System
An individual's value system
is not just a collection of isolated values but rather a hierarchy of
these values. This means that certain values might be more central or important
to an individual than others. Examples of values that might form such a
hierarchy include:
- Freedom
- Honesty
- Self-respect
- Equality
- Obedience
- Ambition, security, kindness, responsibility, etc.
Definitions by Prominent
Theorists:
- Milton Rokeach: "Values are global
beliefs that guide actions and judgments across a variety of situations."
- This highlights that values are broad, overarching
principles that influence decisions and behaviors in diverse contexts.
- Stephen P. Robbins: "Values are specific
mode of conduct or end state of existence is personally or socially
preferable to an opposite or converse mode of conduct or end-state of
existence."
- This definition emphasizes that values are preferences for certain behaviors (modes of conduct) or desired outcomes (end-states of existence), distinguishing them from their undesirable counterparts. For instance, valuing "honesty" means preferring truthful conduct over deceptive conduct.
Characteristics of Values
Values possess several defining
characteristics that highlight their fundamental role in human behavior and
society:
- Part of Culture
- Values are an integral component of a society's
culture.
- Culture itself is a complex combination of values,
attitudes, ideas, and various significant symbols that collectively shape
human behavior within that society.
- Every society has its unique culture, and
individuals belonging to that society generally adhere to its cultural
values.
- Learned Responses
- Values are not innate; they are acquired over
time through various learning processes.
- Some values emerge from daily experiences,
where individuals learn to respond in a consistent manner to similar
situations.
- Other values are learned through explicit
experiences or direct instruction, leading to more generalized
responses when encountering comparable situations.
- Inculcated
- Values are actively transmitted from one
generation to another.
- The family is identified as the primary and
most significant source for this intergenerational transfer.
- Beyond the family, various institutions and groups
also play a crucial role, including religious, educational, and
cultural institutions, all of which help in passing down cultural
values.
- Social Phenomenon
- Values are shared by numerous individuals living
within a civilized society. This shared nature makes values a social
phenomenon.
- It's not that culture dictates individual thought
and behavior directly. Rather, the consistent behavior of a group
collectively forms its culture, and individuals within that group are
socially obligated to interact and conform to these shared norms and
values.
- Satisfying Responses
- The prevalent values within a society are often
those that facilitate the fulfillment of people's biological and other
needs. Values that prove beneficial and satisfying for the members
tend to persist.
- Conversely, if values stop fulfilling people's
needs or become less relevant, their importance and prevalence tend to diminish.
- Behaviors that align with societal values and are
beneficial for its members are typically rewarded, reinforcing
those values.
- Adaptive Process :
- Culture, and by extension its values, can be
adopted or changed through both dialectical and evolutionary
processes.
- Dialectical process: Refers to an irregular
or abrupt change. This occurs when a culture's value system becomes
exclusive, recognizing only one class or group within society. As a
result, other marginalized groups may reject their existing value system
and adopt new ones, often through revolutionary means or significant
upheaval.
- Evolutionary process: Characterized by slower,
gradual change. Values slowly adapt and shift over time in response
to changing societal conditions without dramatic breaks.
Sources of Values
Values are shaped and influenced
by a multitude of factors throughout an individual's life. The primary sources
include:
- Familial Factors : The family unit is the most
influential source, as values are first learned and absorbed within the
home environment from parents, siblings, and extended family members.
- Social Factors: The broader social
environment, including peer groups, community norms, and societal
expectations, significantly shapes an individual's values.
- Personal Factors: An individual's unique
personality, experiences, reflections, and internal thought processes
contribute to the development and refinement of their personal values.
- Cultural Factors : The overarching culture of a
society, including its traditions, customs, shared history, and dominant
beliefs, deeply influences the values held by its members.
- Religious Factors: Religious teachings,
scriptures, rituals, and community practices often instill a specific set
of moral and ethical values in followers.
- Life Experiences: Significant life events, both
positive and negative, as well as accumulated daily experiences, play a
crucial role in shaping, reinforcing, or sometimes altering an
individual's values.
- Role Demands The roles an individual plays in society
(e.g., student, employee, parent, leader) often come with associated
expectations and demands that can influence the adoption or prioritization
of certain values.
- Halo Effect : This is a cognitive bias
where one's overall impression of a person influences their perception of
that person's specific traits. In the context of values, the halo effect
can influence our perception, leading us to assume that another
person holds certain values, even if they don't explicitly demonstrate
them, based on our positive overall impression of them. This highlights
how our perceptions, influenced by biases, can shape our understanding of
others' values
- Define Organizational Behaviour.
Organizational Behaviour (OB) is a field of study that investigates the
impact that individuals, groups, and structure have on behavior within
organizations, for the purpose of applying such knowledge toward improving
an organization's effectiveness.
- What is personality? Personality is the sum
total of ways in which an individual reacts to and interacts with others.
It refers to the enduring characteristics that describe an individual's
behavior.
- Give one example of perception in the workplace.
One example of perception in the workplace is a manager perceiving an
employee as lazy because they often arrive exactly on time and leave
exactly on time, even if the employee is highly productive during work
hours.
- What are values? Values are an individual's
thoughts and priorities which determine his actions. They display an
individual's mind-frame behind what he perceives as right and wrong.
- State any one theory of motivation. One
theory of motivation is Maslow's Hierarchy of Needs Theory.
- What is learning? Learning is a relatively
permanent change in behavior that occurs as a result of experience.
- Define conflict in an organization. Conflict
in an organization can be defined as a process that begins when one party
perceives that another party has negatively affected, or is about to
negatively affect, something that the first party cares about.
- Mention one factor affecting individual
behaviour. One factor affecting individual behaviour is values.
- What is an attitude? An attitude is how you
view other people or circumstances or a way of thinking or feeling with
regards to someone or something.
- Name one way to reduce workplace conflict. One
way to reduce workplace conflict is through effective communication.
- Explain determinants of personality with
examples. Personality is determined by a combination of factors
including heredity, environment, and situation.
- Heredity: Refers to factors determined at
conception. For example, a person's physical stature, facial
attractiveness, gender, temperament, muscle composition and reflexes,
energy level, and biological rhythms are characteristics that are
generally considered to be either completely or substantially influenced
by parental genes.
- Environment: Includes factors like culture,
family, and social groups. For instance, a person growing up in a
collectivist culture might develop a personality that prioritizes group
harmony over individual achievement.
- Situation: While not determining
personality directly, situational factors influence how a person's
personality traits are expressed. For example, an individual who is
generally outgoing might be reserved in a formal meeting but very
gregarious at a social gathering.
- Discuss the differences between values and
attitudes. Values and attitudes are closely related but distinct. Values
are long-lasting beliefs about what is important , representing a person's
principles of great importance. They are deep-rooted and stable, often
formed in early years and lasting throughout life, influencing motivation,
perception, and personality. Attitudes, on the other hand, are how you
view other people or circumstances based on your values and beliefs, or a
way of thinking or feeling with regards to someone or something. Attitudes
are generally less enduring and can change more readily than deeply held
values.
- State and briefly explain perceptual errors.
Perceptual errors are inaccuracies in how we perceive others or
situations. Some common perceptual errors include:
- Halo Effect: This is the tendency to draw a
general impression about an individual on the basis of a single
characteristic. For example, if a person is well-spoken, we might assume
they are also intelligent or competent, even without direct evidence.
- Stereotyping: Judging someone on the basis
of one's perception of the group to which that person belongs. For
example, assuming a new employee from a certain demographic group will
perform a task in a particular way.
- Selective Perception: The tendency to
interpret what one sees based on one's interests, background, experience,
and attitudes. We see what we want to see.
- Contrast Effect: Evaluating a person's
characteristics that are affected by comparisons with other people
recently encountered who rank higher or lower on the same
characteristics. For example, an average candidate might seem excellent
after interviewing several poor candidates.
- Write applications of motivation theories in
organizations. Motivation theories can be applied in organizations to
enhance employee performance and satisfaction. For example:
- Maslow's Hierarchy of Needs: Managers can
provide opportunities for employees to satisfy higher-order needs (e.g.,
recognition, challenging work for esteem needs; autonomy, participation
for self-actualization needs) once basic needs are met.
- Herzberg's Two-Factor Theory: Companies
should focus on "motivators" like achievement, recognition,
responsibility, and growth to truly satisfy employees, rather than just
preventing dissatisfaction by addressing "hygiene factors" like
salary and working conditions.
- Expectancy Theory: Organizations can ensure
clear links between effort and performance, and performance and rewards.
They should also ensure that the rewards are desirable to employees.
- Goal-Setting Theory: Managers can set
specific, challenging, and achievable goals for employees, and provide
feedback on their progress to boost motivation.
- Describe the sources of organizational conflict.
Organizational conflict can arise from various sources:
- Communication Differences:
Misunderstandings, lack of information, or poor communication channels
can lead to conflict.
- Structural Factors:
- Size and Specialization: Larger
organizations with highly specialized tasks can experience conflict due
to less understanding of other departments' roles.
- Jurisdictional Ambiguity: Unclear lines
of authority or responsibility can lead to turf wars.
- Interdependence: When departments rely
heavily on each other, a failure in one can cause conflict in another.
- Reward Systems: If reward systems are
zero-sum (one person's gain is another's loss), it can foster
competition and conflict.
- Personal Variables: Individual differences
in personality, values, perception, and goals can lead to conflict. For
example, a clash of work styles or ethical beliefs.
- Scarcity of Resources: Competition over
limited resources like budget, equipment, or personnel can trigger
conflict among individuals or departments.
- List and explain factors that influence learning
in organizations. Several factors influence learning in organizations:
- Motivation: Individuals are more likely to
learn when they are motivated, either intrinsically (e.g., desire for
mastery) or extrinsically (e.g., rewards, promotion).
- Feedback: Providing timely and constructive
feedback helps learners understand their progress and areas for
improvement, reinforcing correct behaviors and correcting errors.
- Practice and Repetition: Regular practice
and repetition of skills or knowledge strengthen learning and retention.
- Relevance: Learning is more effective when
the material or skill is perceived as relevant to the individual's job or
career goals.
- Learning Environment: A supportive, safe,
and engaging learning environment (e.g., opportunities for
experimentation, low threat of failure) facilitates better learning.
- Individual Differences: Factors like prior
knowledge, cognitive abilities, learning styles, and personality traits
affect how quickly and effectively individuals learn.
- Organizational Culture: A culture that
values continuous learning, knowledge sharing, and experimentation
supports learning at all levels.
- Explain the scope of Organizational Behaviour.
The scope of Organizational Behaviour is broad, covering individual,
group, and organizational system levels.
- Individual Level: Focuses on topics like
personality, perception, attitudes, motivation, learning, and individual
decision-making. It examines how individual characteristics and
psychological processes influence behavior at work.
- Group Level: Explores group dynamics, team
building, communication, leadership, power, conflict, and intergroup
behavior. It analyzes how group interactions and norms affect behavior.
- Organizational System Level: Examines
organizational structure, culture, change management, human resource
policies, and overall organizational design. It looks at how the formal
structure and informal culture of an organization impact individuals and
groups. The ultimate aim is to apply this understanding to improve
organizational effectiveness.
- Discuss individual characteristics that impact
workplace behaviour. Several individual characteristics significantly
impact workplace behavior:
- Personality: Traits like extroversion,
conscientiousness, openness, agreeableness, and emotional stability (Big
Five model) influence how individuals interact, approach tasks, and
handle stress. For example, a highly conscientious employee is likely to
be organized and responsible.
- Values: Deep-rooted beliefs about what is
right, good, or desirable guide an individual's ethical choices, work
preferences, and how they respond to organizational policies. For
instance, an employee valuing autonomy might prefer jobs with less
supervision.
- Attitudes: Positive or negative feelings
and beliefs about various aspects of work (e.g., job satisfaction,
organizational commitment) influence motivation, absenteeism, and
turnover. A negative attitude towards management can lead to reduced
effort.
- Perception: How individuals interpret their
environment influences their decision-making and actions. Two employees
might interpret the same directive differently based on their past
experiences or biases.
- Ability: Both intellectual (e.g., verbal
comprehension, numerical aptitude) and physical abilities affect job
performance and the types of tasks individuals are capable of performing
effectively.
- Learning: The capacity and willingness to
learn new skills and adapt to changes directly impact an employee's
growth and contribution to the organization.
- Describe consequences of negative attitudes at
work. Negative attitudes at work can have several detrimental
consequences for individuals, teams, and the organization:
- Decreased Job Performance: Employees with
negative attitudes may show reduced effort, lower quality of work, and
lack of initiative.
- Increased Absenteeism and Turnover:
Dissatisfied employees with negative attitudes are more likely to call in
sick or leave the organization entirely.
- Reduced Morale and Productivity: Negative
attitudes can spread among team members, creating a toxic work
environment and dragging down overall team morale and productivity.
- Increased Conflict: Negative attitudes can
fuel interpersonal conflicts, grievances, and resistance to change.
- Poor Customer Service: Employees with
negative attitudes might convey dissatisfaction to customers, leading to
poor customer experiences and damaged organizational reputation.
- Resistance to Change: Negative attitudes
often manifest as resistance to new initiatives, policies, or
organizational changes, hindering progress.
- Reduced Creativity and Innovation: A
negative environment discourages employees from taking risks, sharing
ideas, or being innovative.
- Briefly explain methods of managing
organizational conflict. Managing organizational conflict effectively
is crucial for maintaining a healthy and productive workplace. Some common
methods include:
- Problem-Solving: Openly discussing the
conflict with the aim of finding a solution that satisfies all parties.
This is effective for functional conflict.
- Superordinate Goals: Creating shared goals
that require cooperation between conflicting parties, forcing them to
work together towards a common objective.
- Expansion of Resources: If conflict arises
from scarcity, increasing available resources can sometimes resolve the
conflict.
- Avoidance: Withdrawing from or suppressing
the conflict. While it can provide temporary relief, it often doesn't
resolve the underlying issue.
- Smoothing: Playing down differences while
emphasizing common interests. This can be effective for minor
disagreements but may not work for deep-seated conflicts.
- Compromise: Each party gives up something
of value to reach a solution. This is about finding a middle ground.
- Authoritative Command: Management uses its
formal authority to resolve the conflict. This is often a quick solution
but may not address underlying issues or satisfy all parties.
- Altering the Human Variable: Using
behavioral change techniques, such as training in communication or
emotional intelligence, to change attitudes and behaviors that cause
conflict.
- Altering the Structural Variables: Changing
the organizational structure, job descriptions, or reporting
relationships to reduce opportunities for conflict. For example, creating
interdepartmental teams.
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